Social Media Management Laboratory

Social Media Management Laboratory

• Coordinator: Prof. Chiara Moroni
• Location: Santa Maria in Gradi Complex
• Teaching Load: 20 hours / 4 ECTS credits
• Duration: One semester
• Final Assessment: Mandatory to earn credits | Presentation of a social communication strategy (oral exam to verify the skills acquired)
• Classes: Theoretical and practical

The Social Media Management Laboratory aims to provide both theoretical and practical knowledge and skills regarding strategies, languages, target audiences, and the communication effects of a campaign carried out in the social media environment. The course will analyze the various relational practices implemented in the most popular social networks and explore what communication strategies for information and promotion can be adopted both by institutions and commercial brands.

Topics Covered:

• Social Media Marketing: Definition, origins, and overview
• Strategies:
  • Institutional Communication
  • Commercial Communication
  • Political Communication
  • Social Communication
• Techniques:
  • Graphic Design
  • Video Production
  • Photography
  • Geolocation

For enrollment and information, please contact: moronichiara@unitus.it.