General Info

SUBJECT	SEMESTER	CFU	SSD	LANGUAGE
13873 - MARKETING	First Semester	8	SECS-P/08		Learning objectives A) FORMATION OBJECTIVES The aim of the course is to provide a general framework of marketing activities carried out by companies, with a focus on their integration with corporate strategies. b) EXPECTED LEARNING RESULTS 1) Knowledge and understanding Being aware of the strategic and operative marketing both in its strategies and tools to successfully carried out a marketing plan. 2) Applying knowledge and understanding To know and to understand marketing strategies and policies as well as the tools in their peculiarities and characteristics. To acquire the ability to apply the above mentioned strategies and tools to a real firm case. 3) Making judgements Be able to identify the marketing problems relating to a product and/or a service and propose some improvement and/or changes to be realized in line with the brand image and the firm objectives. 4) Communication Skills Riuscire a spiegare sia la situazione attuale dell’impresa sia quella prospettata per alcune aree e/o prodotti e/o servizi anche attraverso l’utilizzo di software per le presentazione. 5) Learning skills To be successful in the learning output it is necessary to be able to read the actual firm situation from a marketing point of view and to be able to identify some areas of improvement. It is also necessary to be able to propose marketing strategies and practical solutions to the problems identified in line with the firm and/or brand image and the business goals. Therefore, students should be able to formulate a right marketing strategy and to identify the most deemed tools to implement it being aware of how marketing operations should be carried out.
13883 - INTERNAL AUDITING	First Semester	8	SECS-P/07		Learning objectives The course aims to provide the student with the theoretical and practical notions aimed at: - Understand the definition and analysis models of the internal control and risk management system of companies; - Know corporate governance rules regarding the internal control and risk management system. - Know international standards of the internal auditing profession - Develop critical analytical skills to improve corporate controls
13874 - QUALITY MANAGEMENT AND CERTIFICATION	First Semester	8	SECS-P/13		Learning objectives 1 - Principles of quality management: models and applications : the customer relationship :customer needs analysis and techniques for the customer satisfaction ; suppliers evaluation ; human resources management : leadership , involvement , motivation, empowerment, training, open organization ; process control into the production - 2 - The quality management: Tools and methods : statistical tools and managerial techniques , the statistical control card ; design for quality ; principles of statistical control for advanced processes 3 –The Quality Management System and the certification process : the application of ISO 9001 ; the quality system implementation ; guidance for the quality audit ; the technical audit process; the non-compliance management ; the evaluation process ; Certified Quality Auditors : training and certification ; The Quality Management Systems for the agro-food food industry 4 - quality management and business management integration: quality control and management control methods in comparison ; the balanced scorecard methodology ; performance indicators in quality management; quality costs Expected learning outcomes 1)Knowledge and understanding skills. Know the statistical and managerial tools to be applied in a quality management system. Know the organization of a quality-oriented firm. 2) Ability to apply knowledge and understanding. Learn the tools needed to properly and efficiently implement a Quality Management System. 3) Autonomy of judgment. Know how to identify non-conformities of a quality management system and know how to identify and apply effective corrective actions. 4) Communication Skills. Ability to transfer the data obtained from an audit in Audit Report 5) Learning Skills. Ability to know how to analyze data from the application of statistical / managerial tools and audits to enable a correct and effective application of a Quality Management System.
13899 - OPTIONAL SUBJECT	First Semester	8
119035 - PROFESSIONAL ACTIVITY	First Semester	4
120409 - DIGITAL SKILLS LAB: DATA ANALYTICS WITH R	First Semester	4	ING-INF/05		Learning objectives "The course introduces students tho the fundamentals of R language and of the data analysis environments for R. The laboratory is designed for students who have no, or limited, previous knowledge on R. During the laboratory the students will familiarise with the basic features of the R language, the R and RStudio working environment, and the basic operations for data management and manipulation. Knowledge and understanding Know the capabilities and the potential application domains of R Know how to use R together with other data analysis software (Excel and Stata) for data import and export Know the basic data objects managed by R and be able to manipulate them Be able to perform basic math and logical operations on data in R, basic data manipulation activities, and basic descriptive statistics analysis Know how to graphically represent data in R Applying knowledge and understanding Be able to recognise the application domain of the features of R Starting from a dataset, be able to identify the possible analysis and data manipulation that can be performed on it Making judgements Be able to interpret the results of the main data manipulation and analysis activities Be able to interpret the meaning of error messages provided by the R environment and be able to fix the problems autonomously Communication skills Be able to present data in the form of reports or presentations automatically generated by R scripts combining textual descriptive parts, data tables, charts, and results of data analysis Learning skills Be able to learn in an autonomous and self-managed way
120410 - PROFESSIONAL ENGLISH FOR MARKETING AND BUSINESS	First Semester	4	L-LIN/12		Learning objectives This course aims to prepare to know and use the English language with the aim of progressively achieving a level B eligibility. The comprehension and expression of oral language is privileged, without neglecting the linguistic competence required for a clear and correct written expression. For this purpose, the adopted text allows students to personalize what is highlighted in the classroom through further revision and self-learning systems. The technical linguistic area of exercise will concern marketing and administration, with appropriate formal lexical insights and drafting of special glossaries useful to the profession. Presentations of scientific topics, conversations, debates, analysis of experiences and personal research: all this converges to form and stimulate creative skills, inspired by the most current issues.
13880 - STATISTICS IN MARKET RESEARCHS	Second Semester	8	SECS-S/03		Learning objectives 1) The objective is to provide the student with theoretical knowledge of statistics applied to business decisions and market research. The fundamental concepts of statistics will be recalled (e.g. descriptive statistics, regression, inference), which will be complemented by multivariate statistical techniques, i.e. data analysis that takes into account multiple variables at the same time (e.g. estimation of utility, or willingness to pay, shadow prices, etc.). Particular emphasis will also be given to graphical analysis and data visualization. 2) Starting from the theoretical knowledge acquired, the student will be asked to apply what he has learned in the analysis of real or simulated data sets. Particular emphasis is placed on comparing the methods that can be used to respond to the same data analysis objective in order to identify the most appropriate one. To this end, the student will be asked to master the R programming software at a basic/intermediate level. 3) On the basis of what has been learned in the theory and verified in its application, the student will have to formulate a judgment on the quality of the data analysis carried out, particular emphasis is placed on highlighting the limits of the data analysis carried out and its critical issues, always keeping in mind that the data analysis objective set has actually been achieved (if possible). Particular attention will be given to the statistical validity of the conclusions drawn on a population starting from a non-probability sample (for example, a survey). 4) The student is asked to communicate what has been learned in theory and discovered empirically through data analysis through an oral presentation of the results. The exposure must first and foremost be effective and communicate directly when discovered through data analysis. Having a limited time available, the student must be able to communicate the main result achieved, eliminating redundancies and superfluous technical information, but always taking care to give the right context. 5) The student's ability to learn is tested by the data analysis itself. The analyzes carried out in class on which the student will have the opportunity to learn the theory and test it will always be analyzes necessarily for educational purposes, for example with data sets already selected ad-hoc and pre-processed. The data analysis on real data to which the student is subjected will necessarily put him in the position of having to apply what he has learned in an innovative way and learn new techniques. In general, the course will provide the student with all the elements necessary to learn new concepts independently"
17910 - BEHAVIOURAL ECONOMICS AND CONSUMPTION THEORY	Second Semester	8	SECS-P/02		Learning objectives The course focuses on topics linked to consume behavior which, in the light of the most recent analysis methodologies, is characterized by poor rationality, errors (bias) and a "heuristic" approach to solving problems. These behaviors together with the close relationship between emotion and purchase decision are used in the marketing sector to increase the purchase of products. 1. KNOWLEDGE AND UNDERSTANDING The course aims to provide basic theoretical and empirical knowledge in order to allow the student to independently understand consumer behavior and marketing strategies. This knowledge will be acquired mainly through lectures, reading targeted texts and participating in in-depth thematic seminars. 2. ABILITY TO APPLY KNOWLEDGE AND UNDERSTANDING The student must be able to apply the methodological and theoretical knowledge acquired in the interpretation of consumer behavior. These specific skills will be developed mainly through the study of case studies, the realization of the project work and the debate in the classroom. 3. AUTONOMY OF JUDGMENT The autonomy of judgment will derive from the understanding and knowledge of theoretical and empirical analysis methodologies. This is built through lessons that encourage reasoned discussion and that stimulate confrontation. 4. COMMUNICATION SKILLS The student should acquire the ability to expose and present with mastery of language and adequate analytical skills the problems and topics covered by the course. The realization and presentation of the project work will aim precisely to implement this skill Nessuna propedeuticità. Tuttavia, è necessaria una conoscenza di base sull'analisi microeconomica della teoria neoclassica del consumatore è utile per comprendere le lezioni sul comportamento del consumatore No prerequisites. However, a basic knowledge of microeconomic analysis of neoclassical consumer theory is necessary to understand the lessons on consumer behaviour.
119050 - WEB MARKETING LABORATORY	Second Semester	3	SECS-P/08		Learning objectives This training provides the students all the information and the useful techniques to use the web and the social network in business. The firms, the public institutions and every organism have an urgent need to communicate in a clear and transparent way, not only offering some efficient services, but also a system of relationships that guarantees a full assistance and a complete information framework and perfectly comprehensible by everybody. To this purpose Internet and the web are fundamental channels of communication, in the way they create a direct and immediate dialogue with every consumer. The training, structured in the form of laboratory, illustrates the principal opportunities of communication offered by Internet to the firms. Besides it illustrates and clarifies the methods, the tools and the techniques to communicate on the web correctly exploiting and with the maximum effectiveness the characteristics and the tools for the creation and management of the web sites and the most important social networks. Shortly the lab will allow the student: • to understand the characteristics and the potentialities of the web and the online services; • to update, improve and modernize the communication toward the public; • to actively involve the consumers in the proposal of ideas, projects and activities and in the signalling of demands and suggestions to improve the products and the services; • to increase the clarity, the completeness and the personalization of the messages establishing a more direct and individual relationship with every consumer.
GROPUS	-	-	-	-
COMPORTAMENTO D'ACQUISTO DEL CONSUMATORE	First Semester	8	SECS-P/08		Learning objectives The course involves the analysis and understanding of the phenomena that regulate and influence consumer behaviour in their purchasing decisions. 1) Knowledge and understanding: to know and understand consumer dynamics, influences and patterns of consumer behaviour and its influence on marketing policies; 2) Applying knowledge and understanding: to practically apply the acquired knowledge to elaborate marketing strategies useful to respond to consumer needs and behaviour; 3) Autonomy of judgement (making judgments): having autonomy of judgement and the ability to independently and originally apply marketing methodologies and tools in directing consumer choices; 4) Communication skills: to be able to communicate the knowledge acquired also through exercises and project work for comparison with other colleagues, to be able to communicate consumer data and interpret them for the marketing function; 5) Learning skills: to learn a method of critical analysis and application of marketing tools to the consumer's decision-making process and its influences to predict and monitor its effect on the company's strategies and results.

SUBJECT	SEMESTER	CFU	SSD	LANGUAGE
GROPUS	-	-	-	-
MARKETING AND BIG DATA ANALYTICS	Second Semester	8	SECS-P/08		Learning objectives The course of Marketing & Big Data Analytics aims to make students understand how Marketing is a field in which data and data analytics play a critical role. Market and customer insights provide recommendations for marketing decision-makers, and they must be handled regularly due to the dynamism of today’s market climate. As part of their marketing plan, organizations and decision-makers must consider data generated by customers and markets. For marketing decision-making, data must be used as a critical component of the marketing strategy. Organizations are now applying big data analytics to understand their customers better and achieve optimum customer engagement. Big data are, however, not a solution but just raw material. The challenge remains to transform the data into knowledge that managers can use to solve challenges and achieve improved performance.
GROPUS	-	-	-	-
SUSTAINABILITY AND CIRCULAR ECONOMY	Second Semester	8	SECS-P/13		Learning objectives The learning objective of the course is to transfer, to the students, the knowledge on the principles, concepts and tools for managing sustainability and the environment. Within the course, topics related to the management of the new circular paradigm are widely disseminated, with attention to resources, product / process, business models, and consumer behavior, together with other enabling factors, such as policies, role of technology, and stimulus tools. Therefore, the expected learning outcomes are the following: Knowledge and understanding: The student will have acquired the knowledge and the ability to understand the reference framework for sustainable development and the Circular economy and the tools for managing environmental sustainability. Application of knowledge The student will be able to face the most recurring problems regarding sustainability and the Circular economy and understand the main organizational aspects and to identify the critical context variables. Ability to draw conclusions The student will be able to evaluate the circular contexts and the applicability of the Circular Economy models Communication skills The student will have acquired an appropriate language to express in a clear and correct way what he has learned from the study of the topics addressed. Ability to learn The student will be able to adequately use the acquired knowledge, methodologies and tools necessary for correct environmental management.
CUSTOMERS RELATIONSHIP MANAGEMENT AND QUALITY	Second Semester	8	SECS-P/13		Learning objectives Learning objectives The course studies (1) consumer behavior, (2) consumer decision process, (3) customer satisfaction, (4) and customer loyalty (5) perceived quality. The understanding of these dimensions is important and useful for enterprises and institutions which operate in the market. The course studies also : (1) CRM, (2) Customer experience and (3) manage networks to improve customer relationship management performance. Synthesis of the course 1. Relationship between quality / customer satisfcation / loyalty and analysis of consumer behavior: Expected Quality and perceived quality: ISO 9001 and customer, customer satisfaction and customer loyalty; Consumer behavior different approaches; Quality and customer satisfaction in the services - Servqual; Dynamic Model of Customer Loyalty 2. Tools for measuring quality, satisfaction, loyalty and analysis tools in consumers' behavior: Tools Quantitative / Qualitative; the questionnaire, the focus groups; Regression models; correlation; Cluster Analysis, AID, QFD 1) Knowledge and understanding skills. Understand the quality factors which influence consumer behavior and contribute to their satisfaction. 2) Ability to apply knowledge and understanding. Learning the basic tools, both quantitative and qualitative, necessary for customer satisfaction / customer loyalty analysis. 3) Autonomy of judgment. Know how identify the key quality factors which influence consumer behavior, their satisfaction, and know how to implement this factors in all firms, both product and service sectors. 4) Communication Skills. Ability to transfer data obtained from the application of measurement tools to reports. 5) Learning Skills. Ability to know how to analyze the data obtained from both the relevant studies and the practical application of measuring tools, and transfer the results in strategic planning for the firms.
118636 - INDUSTRIAL AND NETWORK ECONOMICS	First Semester	8	SECS-P/06		Learning objectives knowledge and understanding: Industrial organization is concerned with the workings of markets and industries, in particular the way firms compete with each other. Interactions between firms strategies and pubic policy (antitrust) are also analysed. Applying knowledge and understanding: The aim of this course is to provide students the ability to manage simple mathematical models about firm's strategic behavior. Making Judgements: Students will be able to analyse markets in an autonomous and critical way. Communication skills: Students will be able to represents formally and with mathematical rigor real strategic contexts Learning skills: At the end of the course, students will be able to develop simple games to study markets and the strategic behavior of firms
GROPUS	-	-	-	-
MANAGEMENT OF INFORMATION SYSTEMS	Second Semester	8	SECS-P/10		Learning objectives "he course addresses the topic of digital transformation of organisations, and the consequent impacts on the way modern organisations work and operate. The course invites students to reflect on the changes, opportunities, risks, and consequences on the use of digital technologies in organisational design and change processes, and on the implications for organisational decision making and operational processes. The course aims at transferring to the students theoretical knowledge and practical skills on the role of digital technologies in organisations, and on the competences and the processes necessary by individuals and organisations to govern this process. During the course the students will be engaged in learning activities, both theoretical and practical ones, as individuals and in groups. The participation to the course will stimulate in students the development of the following capabilities. Knowledge and comprehension Understand the nature and impact of organisational change produced by the introduction of digital technologies in individual and groups behaviour. Know the main information systems used in organisations. Know the tools to analyse processes and guide the transformation processes through digital technologies. Know the tools and the processes for analysing the information needs and for the design of or data analysis and presentation. Applied knowledge Being able to identify potential areas of application of digital technologies to solve organisational problems. Being able to understand and govern the analysis of business processes and their re-engineering in the digital transformation. Know how to identify and analyse the information needs of an organisation and how to design data analytics tools to satisfy such needs. Know how to manage a digital transformation process through planning activities and estimating the effort, and know how to control the process using project management tools and techniques Judgement capabilities Know the main variables influencing the digital transformation process, know how to analyse them, and be able to judge if and when digital technologies can be used for organisational innovation and change. Communication capabilities During the course the students will practice the capabilities of presenting and discussing their ideas on the role of digital technologies in the transformation process of organisations. Know how to learn Being able to learn in an autonomous and self-management way.
119057 - THESIS	Second Semester	9
119230 - ENTERPRISE COMPETITION AND MARKET	Second Semester	8	IUS/04		Learning objectives Antitrust, competition, distinctive signs, misleading advertising, consumer protection
GROPUS	-	-	-	-
PRODUCT INNOVATION AND CERTIFICATION	Second Semester	8	SECS-P/13		Learning objectives "Expected learning outcomes 1) Knowledge and understanding. Knowing the impact of innovation on production processes and new technologies 2) Ability to apply knowledge and understanding. Learning of the necessary tools to correctly and efficiently implement the innovation tools in the production chains in the light of new technologies. 3) Autonomy of judgment. Knowing how to identify what new technologies are and what are the effects of innovation in processes, especially production ones. 4) Communication skills. Ability to transfer the acquired knowledge 5) Learning skills. Ability to be able to analyze the effects of innovation and define strategic actions."
ECONOMICS AND MARKETING OF AGRI-FOOD PRODUCTS	Second Semester	8	AGR/01		Learning objectives The course aims to provide the theoretical and methodological tools: (i) to understand the structure of the economic system, with particular reference to the agri-food sector; (ii) to identify the characteristics of the production and consumption processes of agri-food products and their implications on the environmental and social dimension; (iii) to analyse the determinants of food consumers' choices and how these choices can drive the marketing strategies.
QUALITY MANAGEMNT IN INDUSTRY 4.0	Second Semester	8	SECS-P/13		Learning objectives "Knowledge and comprehension skills - Know the managerial tools to be applied in a quality management system integrated with I4.0. To know the organization of a quality- and innovation-oriented enterprise. Ability to apply knowledge and understanding - Learning the tools needed to properly and efficiently implement a Quality Management System and the tools of I4.0. Autonomy of judgment - Know how to identify nonconformities in a quality management system and how to identify and apply I4.0 tools Communication skills - Through group activities in the classroom at the end of the teaching, communicative activities capable of presenting and describing changes in the management of a specific organization through the presentation of project work will be refined Learning ability - The various teaching methods used will enable the student to develop a practical approach to implementing I4.0 tools integrated with a quality system. The student will accrue a critical appreciation of his or her understanding of key concepts, theoretical frameworks, and practices through the high level of classroom interactions"
INNOVATION AND PRODUCTSUSTAINABLE DEVELOPMENT	Second Semester	8	SECS-P/13		Learning objectives "The course provides the tools to understand the dynamics of innovation and product certification for the competitiveness of companies, with particular reference to international markets. Expected learning outcomes: Knowledge and understanding: understand the impact of innovation on production processes and new technologies. Ability to apply knowledge and understanding: learn the necessary tools to correctly and efficiently implement innovation tools in production chains in light of new technologies. Autonomy of judgment:bBe able to identify what the new technologies are and what the effects of innovation are in processes, particularly in production. Communication skills: ability to transfer acquired knowledge. Learning ability: ability to analyze the effects of innovation and define strategic actions."

Obiettivi formativi

The course involves the analysis and understanding of the phenomena that regulate and influence consumer behaviour in their purchasing decisions.
1) Knowledge and understanding: to know and understand consumer dynamics, influences and patterns of consumer behaviour and its influence on marketing policies;
2) Applying knowledge and understanding: to practically apply the acquired knowledge to elaborate marketing strategies useful to respond to consumer needs and behaviour;
3) Autonomy of judgement (making judgments): having autonomy of judgement and the ability to independently and originally apply marketing methodologies and tools in directing consumer choices;
4) Communication skills: to be able to communicate the knowledge acquired also through exercises and project work for comparison with other colleagues, to be able to communicate consumer data and interpret them for the marketing function;
5) Learning skills: to learn a method of critical analysis and application of marketing tools to the consumer's decision-making process and its influences to predict and monitor its effect on the company's strategies and results.

Obiettivi formativi

The course of Marketing & Big Data Analytics aims to make students understand how Marketing is a field in which data and data analytics play a critical role. Market and customer insights provide recommendations for marketing decision-makers, and they must be handled regularly due to the dynamism of today’s market climate. As part of their marketing plan, organizations and decision-makers must consider data generated by customers and markets. For marketing decision-making, data must be used as a critical component of the marketing strategy.
Organizations are now applying big data analytics to understand their customers better and achieve optimum customer engagement. Big data are, however, not a solution but just raw material.
The challenge remains to transform the data into knowledge that managers can use to solve challenges and achieve improved performance.

Obiettivi formativi

The learning objective of the course is to transfer, to the students, the knowledge on the principles, concepts and tools for managing sustainability and the environment.

Within the course, topics related to the management of the new circular paradigm are widely disseminated, with attention to resources, product / process, business models, and consumer behavior, together with other enabling factors, such as policies, role of technology, and stimulus tools.

Therefore, the expected learning outcomes are the following:

Knowledge and understanding:

The student will have acquired the knowledge and the ability to understand the reference framework for sustainable development and the Circular economy and the tools for managing environmental sustainability.

Application of knowledge

The student will be able to face the most recurring problems regarding sustainability and the Circular economy and understand the main organizational aspects and to identify the critical context variables.

Ability to draw conclusions

The student will be able to evaluate the circular contexts and the applicability of the Circular Economy models

Communication skills

The student will have acquired an appropriate language to express in a clear and correct way what he has learned from the study of the topics addressed.

Ability to learn

The student will be able to adequately use the acquired knowledge, methodologies and tools necessary for correct environmental management.

Obiettivi formativi

Learning objectives
The course studies (1) consumer behavior, (2) consumer decision process, (3) customer satisfaction, (4) and customer loyalty (5) perceived quality. The understanding of these dimensions is important and useful for enterprises and institutions which operate in the market. The course studies also : (1) CRM, (2) Customer experience and (3) manage networks to improve customer relationship management performance.
Synthesis of the course
1. Relationship between quality / customer satisfcation / loyalty and analysis of consumer behavior: Expected Quality and perceived quality: ISO 9001 and customer, customer satisfaction and customer loyalty; Consumer behavior different approaches; Quality and customer satisfaction in the services - Servqual; Dynamic Model of Customer Loyalty
2. Tools for measuring quality, satisfaction, loyalty and analysis tools in consumers' behavior: Tools Quantitative / Qualitative; the questionnaire, the focus groups; Regression models; correlation; Cluster Analysis, AID, QFD
1) Knowledge and understanding skills.
Understand the quality factors which influence consumer behavior and contribute to their satisfaction.
2) Ability to apply knowledge and understanding.
Learning the basic tools, both quantitative and qualitative, necessary for customer satisfaction / customer loyalty analysis.
3) Autonomy of judgment.
Know how identify the key quality factors which influence consumer behavior, their satisfaction, and know how to implement this factors in all firms, both product and service sectors.
4) Communication Skills.
Ability to transfer data obtained from the application of measurement tools to reports.
5) Learning Skills.
Ability to know how to analyze the data obtained from both the relevant studies and the practical application of measuring tools, and transfer the results in strategic planning for the firms.

Obiettivi formativi

"he course addresses the topic of digital transformation of organisations, and the consequent impacts on the way modern organisations work and operate. The course invites students to reflect on the changes, opportunities, risks, and consequences on the use of digital technologies in organisational design and change processes, and on the implications for organisational decision making and operational processes.

The course aims at transferring to the students theoretical knowledge and practical skills on the role of digital technologies in organisations, and on the competences and the processes necessary by individuals and organisations to govern this process.

During the course the students will be engaged in learning activities, both theoretical and practical ones, as individuals and in groups. The participation to the course will stimulate in students the development of the following capabilities.

Knowledge and comprehension
Understand the nature and impact of organisational change produced by the introduction of digital technologies in individual and groups behaviour.
Know the main information systems used in organisations.
Know the tools to analyse processes and guide the transformation processes through digital technologies.
Know the tools and the processes for analysing the information needs and for the design of or data analysis and presentation.

Applied knowledge
Being able to identify potential areas of application of digital technologies to solve organisational problems.
Being able to understand and govern the analysis of business processes and their re-engineering in the digital transformation.
Know how to identify and analyse the information needs of an organisation and how to design data analytics tools to satisfy such needs.
Know how to manage a digital transformation process through planning activities and estimating the effort, and know how to control the process using project management tools and techniques

Judgement capabilities
Know the main variables influencing the digital transformation process, know how to analyse them, and be able to judge if and when digital technologies can be used for organisational innovation and change.

Communication capabilities
During the course the students will practice the capabilities of presenting and discussing their ideas on the role of digital technologies in the transformation process of organisations.

Know how to learn
Being able to learn in an autonomous and self-management way.

Obiettivi formativi

"Expected learning outcomes
1) Knowledge and understanding.
Knowing the impact of innovation on production processes and new technologies
2) Ability to apply knowledge and understanding.
Learning of the necessary tools to correctly and efficiently implement the innovation tools in the production chains in the light of new technologies.
3) Autonomy of judgment.
Knowing how to identify what new technologies are and what are the effects of innovation in processes, especially production ones.
4) Communication skills.
Ability to transfer the acquired knowledge
5) Learning skills.
Ability to be able to analyze the effects of innovation and define strategic actions."

Obiettivi formativi

The course aims to provide the theoretical and methodological tools:
(i) to understand the structure of the economic system, with particular reference to the agri-food sector;
(ii) to identify the characteristics of the production and consumption processes of agri-food products and their implications on the environmental and social dimension;
(iii) to analyse the determinants of food consumers' choices and how these choices can drive the marketing strategies.

Obiettivi formativi

"Knowledge and comprehension skills
- Know the managerial tools to be applied in a quality management system integrated with I4.0. To know the organization of a quality- and innovation-oriented enterprise.
Ability to apply knowledge and understanding
- Learning the tools needed to properly and efficiently implement a Quality Management System and the tools of I4.0.
Autonomy of judgment
- Know how to identify nonconformities in a quality management system and how to identify and apply I4.0 tools
Communication skills
- Through group activities in the classroom at the end of the teaching, communicative activities capable of presenting and describing changes in the management of a specific organization through the presentation of project work will be refined
Learning ability
- The various teaching methods used will enable the student to develop a practical approach to implementing I4.0 tools integrated with a quality system. The student will accrue a critical appreciation of his or her understanding of key concepts, theoretical frameworks, and practices through the high level of classroom interactions"

Obiettivi formativi

"The course provides the tools to understand the dynamics of innovation and product certification for the competitiveness of companies, with particular reference to international markets.
Expected learning outcomes:
Knowledge and understanding: understand the impact of innovation on production processes and new technologies.
Ability to apply knowledge and understanding: learn the necessary tools to correctly and efficiently implement innovation tools in production chains in light of new technologies.
Autonomy of judgment:bBe able to identify what the new technologies are and what the effects of innovation are in processes, particularly in production.
Communication skills: ability to transfer acquired knowledge.
Learning ability: ability to analyze the effects of innovation and define strategic actions."

CHOICE GROUPS	YEAR/SEMESTER	CFU	SSD	LANGUAGE
GROPUS	-	8	-	-
120394 - COMPORTAMENTO D'ACQUISTO DEL CONSUMATORE	First Year / Second Semester	8	SECS-P/08
119588 - MARKETING AND BIG DATA ANALYTICS	Second Year / First Semester	8	SECS-P/08
GROPUS	-	8	-	-
119028 - SUSTAINABILITY AND CIRCULAR ECONOMY	Second Year / First Semester	8	SECS-P/13
13886 - CUSTOMERS RELATIONSHIP MANAGEMENT AND QUALITY	Second Year / First Semester	8	SECS-P/13
GROPUS	-	16	-	-
120396 - MANAGEMENT OF INFORMATION SYSTEMS	Second Year / First Semester	8	SECS-P/10
119032 - PRODUCT INNOVATION AND CERTIFICATION	Second Year / Second Semester	8	SECS-P/13
119036 - ECONOMICS AND MARKETING OF AGRI-FOOD PRODUCTS	Second Year / Second Semester	8	AGR/01
120453 - QUALITY MANAGEMNT IN INDUSTRY 4.0	Second Year / Second Semester	8	SECS-P/13
120395 - INNOVATION AND PRODUCTSUSTAINABLE DEVELOPMENT	Second Year / Second Semester	8	SECS-P/13

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Cookie	Duration	Description
_ga	1 year 1 month 4 days	Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_ga_*	1 year 1 month 4 days	Google Analytics sets this cookie to store and count page views.

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#WEUNITUS

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