The English Language for Media and Communication course (class L-20) aims to train professionals capable of interacting with the world of contemporary communication, with particular attention to the visual, performative and media intertexts in English. . The course aims to provide students with an appropriate cultural education which will help them deal with the world of the creative industry, from advertising, film and video, and the visual and performing arts in general.
General objectives of this course is the development of the practical communicative competence of the English language towards a level 2(see CEFR) while enhancing
students' metalinguistic awareness.
Following Dublin’s descriptors:
1) Knowledge and understanding of oral and written English lev. B2; knowledge of the communicative grammar; how to format a digital text.
2) Knowledge and understanding applied to textualities like: the programme of the course and the exam requirements in both Italian and English; theoretical lectures hold in oral English; reference grammar books in English; instructions for tasks, activities and exercises on the UniTusMoodle course; the evaluation comments from the teacher.
3) Making judgements: capacity to decide among the many semantically equivalent options according to the cultural context and the communicative situation.
4) Communication skills: oral and written production in English lev. B1+; relational abilities with the rest of the group and of working in pairs and teams.
5) Learning skills: transversal competences at a metacognitive and metalinguistic level; information research particularly through on-line resources; digital skills to sustain online learning; self-evaluation.
MODULE II
-
-
-
-
OTHER USEFUL SKILLS JOB GUIDANCE
First Semester
8
FORMATIVE AND GUIDANCE TRAININGS
First Semester
8
18505 - IMAGE, BRAND, CONSUMPTION AND ADVERTISING
First Semester
8
SPS/08
Learning objectives
1.Knowledge and understanding: achieving knowledge and understanding of the social and communicative processes and consumption practices that are transforming the relationship between producers and consumers.
2. Applied knowledge and understanding: apply knowledge and understanding in the analysis of images, communication campaigns and advertising, communication processes and cultural and consumption practices developed during the course.
3. Making judgements: master's students must achieve critical judgment skills on consumption processes, on the advertising and brand system, on their meanings and on the dynamics that characterize the connections between consumption and culture in current societies.
4. Communication skills: develop oral and media communication skills, expression skills and competence in the use of specialized languages of the field.
5. Ability to learn: achieve learning skills to develop skills in the field of interdisciplinary research that insists on the field of image, consumption, brand.
Students acquire these skills through discussion in the classroom, discussions with classmates during lessons and exercises, the argumentation of the answers to the teacher's questions during lessons, the presentation of group work and during the exam.
18509 - ONLINE LEARNING AND KNOWLEDGE MANAGEMENT
First Semester
8
M-PED/03
Learning objectives
Learning objectives
Knowledge and understanding
Learners must be able to:
- acquire solid knowledge related to the role of the media as matrices of experience and knowledge, and to the role of Information and Communication Technologies in current processes of production, storage and management of knowledge;
- know the characteristics of digital knowledge infrastructures, also in relation to traditional methods of archiving and knowledge management;
- understand the various forms of cultural software and the platforms that are responsible for managing social relations, the dissemination of information and cultural consumption;
- know how to analyze the production and consumption practices of information and content, with a focus on the technological and cultural assumptions that form the background;
- know how to analyze the relationship between the social penetration of Information and Communication Technologies and changes in education and training systems.
Ability to apply knowledge and understanding
Learners must be able to:
- analyze the relationship between media and forms of learning, with particular attention to understanding the processes of communication, education, construction of identities, as well as the dynamics of social behaviors mediated by digital technologies;
- know how to use and manage e-learning and online training platforms;
- know how to concretely apply knowledge about digital ecosystems, being able to plan a training course that exploits its characteristics
- create something new using different chunks of the information they have already mastered.
MODULE II
-
-
-
-
THE WEB AND SOCIAL MEDIA IN POLITICS
First Semester
8
SPS/04
Learning objectives
1) Knowledge and understanding of the main concepts and theoretical frameworks;
2) Applying knowledge and understanding, using simulations and/or examples;
3) Learning skills to elaborate independent judgements;
4) Communication skills.
GEOGRAPHIC INFORMATION AND STORYMAP
First Semester
4
M-GGR/01
Learning objectives
The course aims to analyze and deepen the role of geographic information in the light of the profound changes due to globalization.
Geographic information no longer concerns only the production and display of a cartography, but is becoming the solution to support the political decisions of a territory, thanks to the ability to integrate and analyze geographic data and data deriving from various other sources
1) knowledge and understanding of the fundamentals of the information geography
2) applying knowledge and understanding of geographic plan
3) communication skills and critical elaboration of the argumentation and the logical organization of the geographical discourse;
4) making judgements and critical reading of a geographical essay.
5) learning skills
LABORATORY OF PUBLIC ENGAGEMENT AND GENDER ISSUES IN GEOGRAPHIC INFORMATION
First Semester
4
M-GGR/01
Learning objectives
The course aims to analyse and explore the role of geographic information in the light of the profound changes brought about by globalisation. Geographical information is
no longer just about the production and visualisation of cartography but is becoming the solution to support political decision-making in a territory, thanks to the ability to
integrate and analyse geographical data and data from various other sources.
The course aims to present tools, theories and methods for the collection of socio-geographical information, providing students with the ability to orient themselves by
processing and collecting information autonomously.
Expected learning objectives at the end of the course, the student should be able to:
1. Know and understand the main elements characterising geographical information, theories, techniques and tools.
2. Know how to analyse and understand the acquired theoretical elements, in actions and policies on the territory, with concrete examples, business plans, SWOT analysis,
study and application of case studies.
3. The student should be able to make personal judgements concerning aspects of geographical information.
4. The student should be able to adequately communicate the knowledge and skills acquired in the course of study using the specific vocabulary.
5. The student should be able to independently understand and interpret phenomena involving elements of geographic information, even if not present in the course.
18507 - THE WEB, MULTIMEDIALITY AND INTERACTIVE VISUALISATION OF DATA
Second Semester
8
ING-INF/05
Learning objectives
a) LEARNING OBJECTIVES
Theory and practice of writing interactive Data-Driven Web pages.
b) EXPECTED LEARNING RESULTS
b1) knowledge and understanding
Learn Interactive Data Visualization (coherent with the course title).
b2) applying knowledge and understanding
Building simple Web pages, with HTML5, styled using CSS, and with a dynamic part programmed in Javascript with the help of the library D3.
b3) making judgements
Ability to evaluate Web pages containing Interactive Data Visualizations developed by others.
b4) communication skills
Acquire the correct terminology to communicate with professional programmers of Data-Driven Documents.
b5) learning skills
Autonomously search (either in the Internet or in textbooks) the right Web effects to obtain a desired data visualization on each one's Web pages.
18506 - INTERACTION AND USABILITY OF DIGITAL SYSTEMS
Second Semester
8
INF/01
Learning objectives
This curriculum aims to provide in-depth knowledge on the fundamental strategies related to the interface between humans and computers. Students will gain skills in key methodologies for analyzing and evaluating the usability and accessibility of interfaces, creating dialogues for interactive systems, and specifically, on developing websites and mobile applications.
Upon completion of this training program, students will be capable of outlining the necessary processes for conceiving, developing, and testing user interfaces, assessing their usability. They will be able to create a profile of the users of an interactive application, taking into account various access platforms, including mobile devices and web browsers. The course will also cover the use of tools for graphic design and application development. As a final project, students will create a website with WordPress or a WebApp (projects will be agreed upon), which will be discussed during the examination.
119857 -
Second Semester
8
L-ART/06
Learning objectives
a) COURSE OBJECTIVES:
To acquire theoretical and operational skills to investigate the role of storytelling in the audiovisual world, in artistic and cultural production and in many contemporary phenomena.
b) EXPECTED LEARNING OUTCOMES
b1) Knowledge and understanding:
Knowledge related to the main narrative structures in contemporary audiovisual forms and emotional models applied to communication in organisations, public institutions or private companies.
b2) Applying knowledge and understanding:
Students will learn methodologies for interpreting the storytelling dimension in broad and heterogeneous horizons involving contemporary society. They will also be able to apply and create forms of multimedia writing and production.
b3) Making judgement:
Students will be led to reflect autonomously and critically on the main theories and techniques of storytelling in contemporary communication.
b4) Communication skills:
Students will learn the specific vocabulary and techniques of writing in the field of digital audiovisual media.
b5) Learning skills:
Students will be able to interpret the peculiarities of contemporary audiovisual media as a function of experiential narratives, understanding the meanings and tools of digital convergence in the new rules of communication.
MODULE II
-
-
-
-
First Semester
4
IUS/01
Learning objectives
The course aims to provide students with the technical-legal tools necessary for learning and in-depth analysis of private issues relating to contracts, contractual and non-contractual liability, with particular reference to the dissemination of information and the use of the means of communication.
The most relevant legal profiles will be examined, moving from the study of the law, of the subjects of law and of the entities towards the freedom of expression of thought and its evolution also with respect to the new means of communication, crossing the institutions of private law. This will allow us to achieve the objective of providing a systematic vision of the complex and heterogeneous system of rules with respect to the mass media and the related responsibilities, in the national and European regulatory framework and with reference to the most important jurisprudential applications.
First Semester
4
IUS/01
Learning objectives
The course aims to provide students with the technical-legal tools necessary for learning and deepening the issues related to the dissemination of information and the use of the media. In particular, the objectives to be pursued are 1) the Knowledge and the ability to understand the most relevant legal issues, starting from the study of the freedom of manifestation of thought and analysing the evolution of the same with regard to the most recent technological innovations; 2) Knowledge of the institutes will have to be translated into a capacity for applied understanding that will make it possible to achieve the objective of providing a systematic view of the complex and heterogeneous system of the media and of the associated responsibilities; 3) Autonomy of judgement, understood as the ability, through the study of the national and European regulatory framework of reference and the most recent case law applications, to use the means necessary to understand the delicate boundaries between 'lawful' and 'unlawful' in information and communication activities; 4) Communication skills, understood as the ability to transmit and communicate the concepts learned and understood; 5) Ability to learn the topics covered and to deepen one's understanding of the forms of communication that are widespread in the Digital Age, as well as to learn the meaning of personal data and the complex legal framework governing their processing, dissemination and disposal.
1) Knowledge and understanding (knowledge and understanding);
The Course aims at learning about digital information law, so as to provide the student with a framework on the relevant legal implications.
2) Applied knowledge and understanding (applying knowledge and understanding);
The Course offers the tools that allow to verify and apply, ni concrete cases, the disciplines necessary to make digital activity compliance with the reference legal framework (e.g., correct application of GDPR)
3) Autonomy of judgment (making judgements);
Once you have followed the Course and studied the subject matter, it is possible to achieve a strong ability to analyze judgment independently
4) Communication skills (communication skills);
The Course makes it possible to know the meaning of new words, in a context of cultural and lexical growth, which is indispensable for the expansion of communication skills.
5) Ability to learn (learning skills).
SUBJECT
SEMESTER
CFU
SSD
LANGUAGE
18520 - OPTIONAL SUBJECT
First Semester
8
MODULE II
-
-
-
-
Second Semester
8
L-ART/04
Second Semester
8
SECS-P/02
Learning objectives
Knowledge and understanding. Students will be able to understand the economic organization of the cultural markets, with a focus on the demand and supply of cultural services, the role of the Government and firms, the production chain and the interconnection between agents involved in the cultural markets.
Applying knowledge and understanding. Students will be able to apply their knowledge to the case studies which will be analysed during the course, also within teamwork and interactive sessions.
Making judgements. Students will develop the capacity to critically assess the agents’ objective functions in the cultural markets as well as the constraints and critical aspects related to the institutional background.
Communication skills. At the end of the course the students will strengthen their communication skills as well as their ability to present the results of their analysis, also through the presentation and the discussion of cases.
Learning skills. Through the discussion of cases students will be able to understand and actively simulate the strategies of the various parties involved.
18516 - SOCIAL JOURNALISM AND DIGITAL MEDIA MANAGEMENT
Second Semester
8
M-STO/08
Learning objectives
1. Knowledge and understanding
Acquire an in-depth knowledge of the social and communicative changes in journalism related to the development of digital technologies and in particular social networks.
Through the analysis of the technological evolution of recent years, acquire a systematic competence of the changes undergone by the information system, both in terms of tools and languages, and in terms of agents and audiences
Acquire a theoretical and analytical capacity of the most recent experiences of social journalism: post-industrial journalism, Citizen journalism, social journalism
2. Applying knowledge and understanding
Applying the knowledge acquired to understand and independently analyze digital journalism experiences
Being able to propose, thanks to the skills acquired, bottom-up information action perspectives and new horizontal information experiences.
3. Making judgements
Being able to identify and critically argue digital information sources and untrue and unverified news.
Being able to critically and articulately describe digital journalism experiences from different sources: traditional newspapers, digital newspapers, social media, citizens
Being able to identify the information and descriptive limits of emotional, superficial and unverified information
4. Communication skills
Being able to effectively organize a critical argument regarding analyses and proposals on the subject of information organization and news dissemination
Organize and propose exemplary and descriptive content through multimedia tools
5. Learning skills
Develop autonomous understanding and critical skills of communication and information phenomena related to digital tools and the journalistic profession
Cultivate the ability to always be a citizen and a social media user aware of the limits and distortions of a social, communication and information system, continuing to critically reflect and learn the increasingly rapid transformations in the fields of journalism and information.
18515 - ANALYSIS AND MANAGEMENT OF BIG DATA FOR INFORMATION
Second Semester
8
INF/01
Learning objectives
The course aims to provide students with the necessary tools to independently produce analytical elaborations based on data retrieved from the internet (data journalism), starting from data available on the web, provided by institutions in open format, or obtained through scraping techniques. The course includes an introduction to programming in Python, database basics, and querying methods, to enable the importation of data from different sources and formats, their exploration, and cleaning for subsequent analysis, using key statistical measures
. The analyzed data will be visualized through Tableau to create interactive infographics. The course will examine ways to communicate data more immediately and effectively, in terms of graph style, color contrasts, fonts, and interaction methods, considering that good graphic style is essential for both data readability and the ability to discover causal relationships within them (data discovery). To facilitate the management of large amounts of data (Big Data) and to extract information from them, the main features of the Apache Spark Python framework in combination with Spark SQL will be illustrated, as well as the use of the framework in combination with visualization tools.
Additionally, students will learn how to use AI tools, especially GitHub Copilot, as programming assistants to produce analyses through prompts in natural language.
Knowledge and understanding: Knowledge related to programming with high-level language to perform data analysis tasks using basic statistical measures.
Utilization of knowledge and understanding: Students will learn how to perform a data analysis task: data collection (on the chosen topic), data cleaning, data transformation, or analysis using statistical measures and machine learning algorithms, visualization of results with Tableau.
Autonomy of judgment: As communication experts, students will be able to evaluate the results of an analysis and understand the initial data.
Communicative skills: Students will learn the appropriate terminology to communicate with domain experts for analysis (with Python and Spark) and data visualization tools.
Learning ability: Students will be able to apply analysis algorithms by developing computational thinking and apply these algorithms in their work.
18514 - DIGITAL BUSINESS ORGANISATION
Second Semester
8
SECS-P/10
Learning objectives
This class aims to provide students with conceptual tools for understanding and analysing an organization’s purpose from a systemic standpoint, its culture and structure; understanding the main techniques of process- and project-based organizing; understanding the key issues of organizational change in today’s context of transitioning to a digital and sustainable economy.
18521 - FINAL EXAMINATION
Second Semester
20
CHOICE GROUPS
YEAR/SEMESTER
CFU
SSD
LANGUAGE
MODULE II
-
8
-
-
18524 - OTHER USEFUL SKILLS JOB GUIDANCE
First Year / First Semester
8
18523 - FORMATIVE AND GUIDANCE TRAININGS
First Year / First Semester
8
MODULE II
-
8
-
-
18512 - THE WEB AND SOCIAL MEDIA IN POLITICS
First Year / First Semester
8
SPS/04
Learning objectives
1) Knowledge and understanding of the main concepts and theoretical frameworks;
2) Applying knowledge and understanding, using simulations and/or examples;
3) Learning skills to elaborate independent judgements;
4) Communication skills.
120418 - GEOGRAPHIC INFORMATION AND STORYMAP
First Year / First Semester
4
M-GGR/01
Learning objectives
The course aims to analyze and deepen the role of geographic information in the light of the profound changes due to globalization.
Geographic information no longer concerns only the production and display of a cartography, but is becoming the solution to support the political decisions of a territory, thanks to the ability to integrate and analyze geographic data and data deriving from various other sources
1) knowledge and understanding of the fundamentals of the information geography
2) applying knowledge and understanding of geographic plan
3) communication skills and critical elaboration of the argumentation and the logical organization of the geographical discourse;
4) making judgements and critical reading of a geographical essay.
5) learning skills
120417 - LABORATORY OF PUBLIC ENGAGEMENT AND GENDER ISSUES IN GEOGRAPHIC INFORMATION
First Year / First Semester
4
M-GGR/01
Learning objectives
The course aims to analyse and explore the role of geographic information in the light of the profound changes brought about by globalisation. Geographical information is
no longer just about the production and visualisation of cartography but is becoming the solution to support political decision-making in a territory, thanks to the ability to
integrate and analyse geographical data and data from various other sources.
The course aims to present tools, theories and methods for the collection of socio-geographical information, providing students with the ability to orient themselves by
processing and collecting information autonomously.
Expected learning objectives at the end of the course, the student should be able to:
1. Know and understand the main elements characterising geographical information, theories, techniques and tools.
2. Know how to analyse and understand the acquired theoretical elements, in actions and policies on the territory, with concrete examples, business plans, SWOT analysis,
study and application of case studies.
3. The student should be able to make personal judgements concerning aspects of geographical information.
4. The student should be able to adequately communicate the knowledge and skills acquired in the course of study using the specific vocabulary.
5. The student should be able to independently understand and interpret phenomena involving elements of geographic information, even if not present in the course.
118661 -
First Year / Second Semester
4
IUS/01
Learning objectives
The course aims to provide students with the technical-legal tools necessary for learning and in-depth analysis of private issues relating to contracts, contractual and non-contractual liability, with particular reference to the dissemination of information and the use of the means of communication.
The most relevant legal profiles will be examined, moving from the study of the law, of the subjects of law and of the entities towards the freedom of expression of thought and its evolution also with respect to the new means of communication, crossing the institutions of private law. This will allow us to achieve the objective of providing a systematic vision of the complex and heterogeneous system of rules with respect to the mass media and the related responsibilities, in the national and European regulatory framework and with reference to the most important jurisprudential applications.
118659 -
First Year / Second Semester
4
IUS/01
Learning objectives
The course aims to provide students with the technical-legal tools necessary for learning and deepening the issues related to the dissemination of information and the use of the media. In particular, the objectives to be pursued are 1) the Knowledge and the ability to understand the most relevant legal issues, starting from the study of the freedom of manifestation of thought and analysing the evolution of the same with regard to the most recent technological innovations; 2) Knowledge of the institutes will have to be translated into a capacity for applied understanding that will make it possible to achieve the objective of providing a systematic view of the complex and heterogeneous system of the media and of the associated responsibilities; 3) Autonomy of judgement, understood as the ability, through the study of the national and European regulatory framework of reference and the most recent case law applications, to use the means necessary to understand the delicate boundaries between 'lawful' and 'unlawful' in information and communication activities; 4) Communication skills, understood as the ability to transmit and communicate the concepts learned and understood; 5) Ability to learn the topics covered and to deepen one's understanding of the forms of communication that are widespread in the Digital Age, as well as to learn the meaning of personal data and the complex legal framework governing their processing, dissemination and disposal.
1) Knowledge and understanding (knowledge and understanding);
The Course aims at learning about digital information law, so as to provide the student with a framework on the relevant legal implications.
2) Applied knowledge and understanding (applying knowledge and understanding);
The Course offers the tools that allow to verify and apply, ni concrete cases, the disciplines necessary to make digital activity compliance with the reference legal framework (e.g., correct application of GDPR)
3) Autonomy of judgment (making judgements);
Once you have followed the Course and studied the subject matter, it is possible to achieve a strong ability to analyze judgment independently
4) Communication skills (communication skills);
The Course makes it possible to know the meaning of new words, in a context of cultural and lexical growth, which is indispensable for the expansion of communication skills.
5) Ability to learn (learning skills).
MODULE II
-
8
-
-
118462 -
Second Year / First Semester
8
L-ART/04
119727 -
Second Year / First Semester
8
SECS-P/02
Learning objectives
Knowledge and understanding. Students will be able to understand the economic organization of the cultural markets, with a focus on the demand and supply of cultural services, the role of the Government and firms, the production chain and the interconnection between agents involved in the cultural markets.
Applying knowledge and understanding. Students will be able to apply their knowledge to the case studies which will be analysed during the course, also within teamwork and interactive sessions.
Making judgements. Students will develop the capacity to critically assess the agents’ objective functions in the cultural markets as well as the constraints and critical aspects related to the institutional background.
Communication skills. At the end of the course the students will strengthen their communication skills as well as their ability to present the results of their analysis, also through the presentation and the discussion of cases.
Learning skills. Through the discussion of cases students will be able to understand and actively simulate the strategies of the various parties involved.
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