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Headquarter
Viterbo
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Department
Economics, Engineering Society and Business Organization
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Language
Italian
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Course lenght
2 years
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Admission
Oral interview
The degree course in Marketing and Quality seeks to create professionals able to operate in a fast changing society, helping companies seize opportunities while managing the constraints of digital transformation and environmental sustainability. They knowledge acquired should equip them for success in the global market. The course has been redesigned to meet these changing needs in order to supply students with the necessary skills and knowledge and offer them improved employment prospects, consistent with their studies.
The skills and know-how taught regard marketing policies and techniques, market and competition rules, the quality of processes and products, informa-tion systems, tools and advanced digital techni-ques of analysis of structured and unstructured data.
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Learning objectives
The course in “Marketing and Quality” is the only one in Italy to combine the concepts of marketing and quality both in its title and educational objectives. The course provides students with all the skills to deal with business issues according to an integrated perspective of management and business management, with particular reference to strategies, policies and marketing tools, customer relations and quality in all its forms.
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Career opportunities
- Job placement in the managerial field in all areas of the professions typical of the economic and business sphere.
- Access to the state exam for registration in section A of the register of Chartered Accountants and Accounting Experts.
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Further education
The PhD in Economics, Management and Quantitative Methods (Official website of PhD programme) it is organized in 3 curricula: agri-food economy; circular, collaborative and sustainable economy; economy and government in the digital transformation of SMEs.
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Programme coordinators
President of the Courses in the Economic Area
Prof. Alessio Maria Braccini
abraccini@unitus.itReference person for guidance in the economic area
Dott.ssa Michela Piccarozzi
piccarozzi@unitus.itProgram Coordinator
Prof.ssa Cecilia Silvestri
c.silvestri@unitus.itAcademic Office
didatticaeconomia@unitus.it -
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