Responsabile: Prof.ssa Chiara Moroni
Sede: Complesso di Santa Maria in Gradi
Carico didattico: 20 ore/ 4 CFU
Durata: semestrale
Verifica finale: obbligatoria per conseguire i crediti | Presentazione di una strategia di comunicazione social (prova orale di verifica delle competenze acquisite)
Lezioni: teoriche e pratiche
Il laboratorio di Social Media Management ha l’obiettivo di fornire conoscenze e competenze
teoriche e pratiche riguardo alle strategie, ai linguaggi, ai target e agli effetti comunicativi di una campagna di comunicazione realizzata nell’ambiente social. Verranno analizzate le differenti pratiche relazionali che vengono messe in atto nei social network più diffusi e quali strategie comunicative di informazione e promozione è possibile porre in essere sia come istituzione, sia come brand commerciale.
Temi trattati:
Social Media Marketing: definizione, origini e scenario
Le strategie:
Comunicazione Istituzionale
Comunicazione Commerciale
Comunicazione Politica
Comunicazione Sociale
Le tecniche:
Grafica
Video
Fotografia
Geolocalizzazione
Per iscrizioni e informazioni moronichiara@unitus.it.
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