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General Info

SUBJECT SEMESTER CFU SSD LANGUAGE
119114 - FUNDAMENTALS OF CHEMISTRY FOR DESIGN

DAVIDE PICCININO

 		First Semester 6 CHEM-05/A ita

Learning objectives

The course introduces the concepts and experimental approaches of organic chemistry. In the first part of the course, students will receive the cultural and practical principles for understanding the structure of organic molecules, with particular attention to the relationships between chemical structure and the associated chemical-physical and biological properties. The different physical states of carbon hybridization will provide a three-dimensional view of molecules, facilitating the understanding of their role in the cell. The second part of the course is dedicated to applying these properties in the context of chemical reactivity. This knowledge will enable students to tackle subsequent courses with strong structural and molecular competence.
EXPECTED LEARNING OUTCOMES (according to the Dublin Descriptors)
1) Knowledge and understanding: Knowledge of the principles governing the formation of chemical bonds, through the use of traditional theories (valence bond theory) and advanced theories (molecular orbital theory and basic quantum mechanics). Understanding of the nomenclature and classification (functional group theory) of organic molecules, with a particular focus on the association between families of organic molecules and their biological, chemical, and physical properties. Knowledge of the reactivity of organic molecules and the experimental parameters that control the thermodynamics and kinetics of organic transformations. Understanding the relationship between organic molecules and the origin of life.
2) Applying knowledge and understanding: In addition to the knowledge acquired through the study of organic chemistry, students will be able to apply the concepts learned to solve practical exercises related to the identification and classification of substances based on their activity in the body, the effect of chirality on pharmacological activity, the possibility of separating isomeric organic substances, and general methodologies for their analysis and identification.
3) Making judgments: The student's critical thinking will be stimulated through constant reference to recent studies published in scientific journals, discussing current issues related to some of the fundamental concepts of the discipline. Thanks to the multidisciplinary and interdisciplinary nature of organic chemistry, it will also be possible to link the acquired knowledge to problems in other disciplines, enabling the student to develop their own independent judgment on the effectiveness of an integrated scientific approach.
4) Communication skills: At the end of each essential part of the course, students will be invited to form working groups to develop solutions and compete with others in solving practical exercises. This teaching tool aims to enhance communication skills and the ability to work in a team, all aimed at consolidating the concepts learned.
5) Learning skills: Students' learning abilities will be assessed during the course through exemption tests, allowing for individual monitoring of their knowledge development and highlighting their ability to demonstrate understanding.
119906 - DESCRIPTIVE GEOMETRY FOR DESIGN

NOEMI TOMASELLA

 		First Semester 9 CEAR-10/A ita

Learning objectives

EXPECTED LEARNING OUTCOMES (according to the Dublin Descriptors)
1. Knowledge and understanding: understanding and controlling the spatial relationships of simple shapes and solids;
2. Applying knowledge and understanding: being able to manage drawing tools for the creation of graphic works; knowing and being able to use methods and techniques of representation necessary for graphic and visual depiction;
3. Making judgments: being able to recognize different forms of representation and understand their spatial and geometric origins, in order to reconstruct the represented spatial models;
4. Communication skills: to be able to explain and communicate a graphical and spatial representation project using the appropriate language of the descriptive geometry;
5. Learning skills: developing autonomy in learning the theory of representation
119907 - BASIC DESIGN

CARLA FARINA

 		First Semester 6 CEAR-08/D ita

Learning objectives

The Basic Design course aims to provide fundamental knowledge for developing a critical and conscious approach to design and initiate a process of education in perceiving the physical world.
The workshop aims to guide students in the study and understanding of visual elements, and more generally, of the perceptual elements underlying design. It seeks to provide an initial experience in two-dimensional and three-dimensional design, structured through progressively complex phases and experiences.
The teaching experience will be divided into two phases: the first will develop analysis and representation skills through the study of an existing product, while the second will focus on creative exercises to develop two-dimensional and three-dimensional design thinking.
EXPECTED LEARNING OUTCOMES (according to the Dublin Descriptors)
1. Knowledge and understanding: The student must demonstrate knowledge and understanding of the topics covered; acquire adequate competence for the preliminary development of basic forms (both material and immaterial); train their observation and reflection skills on the relationship between perceived and real form; and develop initial abilities for the conceptual and formal configuration of two-dimensional and three-dimensional elements.
2. Applying knowledge and understanding: The teaching aims to provide the student with useful tools to best manage, represent, and communicate their expressed ideas through the learning of both traditional and digital graphic methods and techniques, promoting the student's creativity. It thus provides the skills to manage and communicate a two-dimensional and three-dimensional design project of limited complexity, allowing the student to experiment with autonomous design configurations.
3. Making judgments: The student must be able to recognize and manage visual and graphic tools, critically collect and interpret visual phenomena, thus acquiring their own autonomy of judgment and interpretation.
4. Communication skills: The student must develop the ability to communicate clearly and unambiguously, providing information, ideas, problems, and solutions through visual and verbal communication, such as visual presentations, descriptive reports, graphic works, and physical models.
5. Learning skills: The expected learning outcomes include developing the skills necessary to undertake further studies with a high degree of autonomy.
121612 - FUNDAMENTALS OF MATHEMATICS AND PHYSICS - 6 - -

Learning objectives

Objective of this course is to acquire the basic knowledge of Mathematical Analysis.
EXPECTED LEARNING OUTCOMES (according to the Dublin Descriptors)
1) Knowledge and understanding: the student will learn the fundamental concepts of integral calculus for real functions of one variable and differential calculus for functions of one variable. Additionally, they will acquire knowledge related to the study of linear algebra.
2) Applying knowledge and understanding: Through targeted examples, the student will be able to verify the necessity of using Mathematical Analysis in scientific contexts, and not just as a discipline for its own sake. They will be able to use the learned calculation tools to solve problems applied to real-world situations or other disciplines.
3) Making judgments: frequently exercises will be assigned to the student is to be completed independently, encouraging the development of acquired skills. Moreover, exam simulations are periodically conducted.
4) Communication skills: The student is constantly encouraged during the course to interact with the instructor and will acquire the ability to communicate using proper language applied to the mathematical context. This will foster the acquisition of mathematical language useful for clear communication in scientific fields.
5) Learning skills: The student will be guided to refine their study method, also through regularly conducted exercises. They will be able to independently deepen their knowledge and tackle new topics by recognizing the necessary prerequisites for their understanding.
FUNDAMENTALS OF MATHEMATICS AND PHYSICS - MOD. 1

ROBERTO CASTORRINI

 First Semester 3 MATH-03/A ITA

Learning objectives

Objective of this course is to acquire the basic knowledge of Mathematical Analysis.
EXPECTED LEARNING OUTCOMES (according to the Dublin Descriptors)
1) Knowledge and understanding: the student will learn the fundamental concepts of integral calculus for real functions of one variable and differential calculus for functions of one variable. Additionally, they will acquire knowledge related to the study of linear algebra.
2) Applying knowledge and understanding: Through targeted examples, the student will be able to verify the necessity of using Mathematical Analysis in scientific contexts, and not just as a discipline for its own sake. They will be able to use the learned calculation tools to solve problems applied to real-world situations or other disciplines.
3) Making judgments: frequently exercises will be assigned to the student is to be completed independently, encouraging the development of acquired skills. Moreover, exam simulations are periodically conducted.
4) Communication skills: The student is constantly encouraged during the course to interact with the instructor and will acquire the ability to communicate using proper language applied to the mathematical context. This will foster the acquisition of mathematical language useful for clear communication in scientific fields.
5) Learning skills: The student will be guided to refine their study method, also through regularly conducted exercises. They will be able to independently deepen their knowledge and tackle new topics by recognizing the necessary prerequisites for their understanding.
FUNDAMENTALS OF MATHEMATICS AND PHYSICS - MOD.2

SIMONE CARUSOTTI

 First Semester 3 PHYS-01/A ITA

Learning objectives

"Expected learning outcomes
- Knowledge and understanding: develop the ability to understand the fundamental principles of Physics, Chemistry and related methodologies.
- Knowledge application abilities: use of the notions learned in similar scientific context and develop the ability to produce simple physical models.
- Autonomy of judgment: critical and analytical skills and capability to solve new problems even if similar to those discussed in class.
- Communication skills: Capability to discuss the implications of concepts presented in class and the possible questions that may emerge from the topics covered.
- Learning ability: Capability to discuss fundamental scientific issues of Physics, Chemistry and their applications."
119543 - CONTEMPORARY ART AND DESIGN HYSTORY

TERESA LUCIA CICCIARELLA

 		Second Semester 9 ARTE-01/C ita

Learning objectives

The course aims to provide students with knowledge of the history of contemporary art and the history of design through the analysis of the most significant works and movements from the mid-19th century to today. The course will cover the transition from the decorative arts of the late 19th century to industrial design and Made in Italy, intertwining artistic developments from Impressionism to the historical Avant-gardes, from Neo-avant-gardes to contemporary art. Special attention will be given to present-day issues, reflected in the most recent artistic research as well as new design practices and material experiments.
EXPECTED LEARNING OUTCOMES (according to the Dublin Descriptors)
1. Knowledge and understanding: Knowledge of the history of contemporary art and design from the mid-19th century to today, and the contextualization and analysis of the most important works of contemporary art and design.
2. Applying knowledge and understanding: Ability to develop independent critical thinking in interpreting objects, through classroom debates and in-depth readings provided during lessons.
3. Making judgments: Ability to independently analyze objects and phenomena, aimed at making more informed design choices.
4. Communication skills: Mastery of language applied to the terminologies of art and design.
5. Learning skills: Ability to use the acquired knowledge in various fields of drawing and industrial design.
119544 - TECHNICAL DRAWING

GIORGIA PIETRONI

 		Second Semester 6 IIND-03/B ita

Learning objectives

The course aims to enable the student to achieve the following learning outcomes:
• Be able to read a technical drawing of a component, assembly, or entire system, correctly and fully interpreting orthogonal projection views, dimensioning indications, the information in the title block, the list of materials, and the adopted symbols.
• Be able to create, according to standards, dimensioned sketches of components.
EXPECTED LEARNING OUTCOMES (according to the Dublin Descriptors)
1. Knowledge and understanding: Understand the regulations related to technical drawing; understand the graphic conventions of technical drawing; know the most common mechanical components.
2. Applying knowledge and understanding: Be able to interpret views in orthogonal projection; be able to interpret the symbols used in technical drawings; be able to create technical drawings of components.
3. Making judgments: Be able to independently and correctly set up a technical drawing; be able to choose and appropriately create the views.
4. Communication skills: Mastery of topics related to technical drawing; use the appropriate vocabulary and terminology to present a technical drawing in graphical, written, or verbal form.
5. Learning skills: Ability to use technical drawing tools even in fields different from those covered in the course and in relation to knowledge acquired from other disciplines.

Teacher's Profile

mode

Frontal lessons: 33 hours
Exercises: 15 hours
119908 - LABORATORY OF DESIGN

JURJI FILIERI

 		Second Semester 12 CEAR-08/D ita

Learning objectives

EXPECTED LEARNING OUTCOMES (according to the Dublin Descriptors)
1. Knowledge and understanding: Students will gain a solid theoretical understanding of product design processes. They will be able to identify and apply fundamental design methodologies, from the initial phases of research and context analysis to the realization and presentation of design outputs.
2. Applying knowledge and understanding: Students will develop practical skills necessary to apply the theoretical knowledge they have acquired. They will be able to use technical tools and specific software for design, modeling, and graphic representation of products, ensuring consistency between the concept and final outputs.
3. Making judgments: Students will be able to critically analyze the design context, make informed choices during the design process, and evaluate the effectiveness of proposed solutions. They will acquire the ability to self-assess and continuously improve their work, ensuring quality and consistency of design results.
4. Communication skills: Students will develop advanced visual and written communication skills, learning to present their work clearly and professionally. They will be able to create detailed project documents, technical drawings, and effective visual presentations, adapting their communication to different audiences and contexts.
5. Learning skills: Students will acquire the ability to learn independently, allowing them to continue developing advanced design skills over time. They will be able to work collaboratively and manage complex projects in multidisciplinary contexts, demonstrating flexibility and adaptability
SUBJECT SEMESTER CFU SSD LANGUAGE
119910 - DIGITAL MODELLING

JURJI FILIERI

 		First Semester 6 ICAR/13 ita

Learning objectives

EXPECTED LEARNING OUTCOMES (according to the Dublin Descriptors)
1. Knowledge and understanding: Students will acquire an in-depth understanding of the theories and fundamental principles of digital modeling, with a particular focus on methods and techniques for three-dimensional representation. They will be introduced to basic concepts related to different types of modeling (surface, solid, parametric) and their applications in design. By the end of the course, students will have developed a solid theoretical foundation that will allow them to understand how digital models can be used to explore, visualize, and communicate design ideas.
2. Ability to apply knowledge and understanding: Through practical exercises and projects, students will develop the ability to apply the theoretical knowledge they have acquired to create complex digital models. They will be able to use 3D modeling software to generate, manipulate, and optimize digital geometries, adapting them to specific design and production needs. All students will learn to integrate digital modeling with other techniques and processes, such as rapid prototyping and digital fabrication, demonstrating advanced practical skills in managing and solving technical problems.
3. Making judgments: The course will encourage students to develop critical judgment autonomy in evaluating the effectiveness and appropriateness of digital modeling choices in relation to design objectives. They will be encouraged to reflect on the aesthetic, functional, and ethical implications of digital models and to make informed decisions that balance these aspects. Students will also be able to self-assess their own work, identifying areas for improvement and developing strategies to refine their skills in the context of digital modeling.
4. Communication skills: Advanced skills will be acquired for communicating design ideas through digital models. By the end of the course, students will be able to effectively present 3D models, using visualizations, renderings, and animations to clearly communicate complex concepts to a diverse audience, including designers, technicians, and non-experts. They will also learn to document the digital modeling process, creating technical reports and presentations that are detailed and accessible.
5. Learning skills: The course will foster the development of autonomous and continuous learning abilities, essential for adapting to the rapid technological changes in the field of digital modeling. Students will be encouraged to explore new tools, emerging technologies, and innovative approaches in the field of digital modeling. They will acquire a proactive mindset in problem-solving and project management, making them capable of tackling complex challenges and effectively integrating into multidisciplinary teams in a professional context.
119193 - ELEMENTS OF PATENT AND INTELLECTUAL PROPERTY LAW

RITA TUCCILLO

 		First Semester 6 IUS/01 ita

Learning objectives

EXPECTED LEARNING OUTCOMES (according to the Dublin Descriptors)
1. Knowledge and understanding: Knowledge of the functions, objectives, and essential regulatory content of the studied institutions, along with mastery of the subject's terminology and the main interpretative techniques of the current discipline.
2. Ability to apply knowledge and understanding: The ability to identify the relevant elements of a factual case in order to qualify it legally and determine, albeit in simplified terms compatible with the level of education, the applicable regulation and the expected outcome of a dispute in the subject matter.
3. Making judgments: As a result of the method used, the ability to critically rework the knowledge acquired and apply it in a functional way, consistent with the concepts learned during the course of study, as well as with one’s individual culture and sensitivity.
4. Communication skills: As a result of the method used, the ability to present one’s knowledge in a concise, clear, and coherent manner.
5. Learning skills: The course aims to train students to "learn how to learn." Therefore, by the end of the course, they will be able to integrate the knowledge and skills acquired and consequently develop, in an autonomous manner, the additional knowledge and skills required in the fields of research and work.
119138 - ENGLISH LANGUAGE TEST

First Semester 6 ita

Learning objectives

The learner is able to know and understand the topics related to the syntax and vocabulary of the English language for a B1 level, which concern the structures to be used in everyday communication. He/she is also able to understand the key points of topics relating to their specific field of study.
The learner is able to interact with ease, without errors and misunderstandings, in everyday situations where the language of communication is English. He/she is able to use the tools and vocabulary learned related to their field of study.
the learner is able to independently deepen, through information and communication technologies, what he/she has learnt with regard to everyday aspects of language use but especially with regard to knowledge acquired in his/her specific field of study
the learner has acquired the ability to produce written texts, in a clear and complete manner, on topics of everyday life but also on subjects related to their specific field of study.
The learner is able to act independently to deepen and integrate the knowledge acquired during the course, expanding the specialised lexicon, writing and communication strategies to be implemented in an English language conversation.
OPTIONAL GROUP 1 - - - -
BASES OF BUSINESS ADMINISTRATION

VINCENZO SFORZA

 Second Semester 6 SECS-P/07 ita

Learning objectives

The course aims to provide the basic concepts and language necessary to interpret economic and business phenomena, in order to understand the role, characteristics, and functioning of companies in their interaction with the external environment, as well as the various methods of internal organization. In the applied section, basic knowledge will be provided to identify the economic and financial effects of business decisions. At the end of the course, the student will be able to understand the basic topics of business economics, allowing them to read documents or participate in business-related discussions.
KNOWLEDGE AND UNDERSTANDING By the end of the course, the student will have acquired basic knowledge of interpretative models useful for assessing the dynamics of a company, both in its internal conditions and in its relationships with the external environment.
ABILITY TO APPLY KNOWLEDGE AND UNDERSTANDING The student will be able to recognize various types of companies, critically understand and evaluate the roles of the people involved, and identify the components that make up the company’s structure. Additionally, the student will be able to quantify the effect that the main management operations have on capital, period results, and internal balances.
AUTONOMY OF JUDGMENT At the end of the course, the student will be able to understand the company and how it operates, as well as assess the appropriateness of undertaking certain management operations in relation to the effects these may have on the qualitative and quantitative composition of capital, period results, and more generally, on internal balances.
COMMUNICATION SKILLS By the end of the course, the student will have developed an ability to analyze business problems, along with relational and written and oral communication skills, using appropriate language to discuss the topics with different stakeholders.
LEARNING SKILLS The student will acquire the aforementioned skills through a correct approach to individual study and guided development of exercises and business case studies.
MARKETING

BARBARA AQUILANI

 Second Semester 6 SECS-P/08 ita

Learning objectives

The Course aims to analyze the topic of marketing, starting from the modes and characteristics of strategy down to the operational aspects. The analysis of marketing in both its strategic and operational dimensions will begin with understanding the consumer and culminate in the preparation of a marketing plan.
EXPECTED LEARNING OUTCOMES (according to the Dublin Descriptors):
1. Knowledge and understanding: Understand the dynamics of marketing and how management can carefully plan its operational levers.
2. Applying knowledge and understanding: Practically apply the knowledge acquired to develop marketing plans.
3. Making judgments: Have autonomy in judgment and the ability to independently and creatively apply marketing methodologies and tools.
4. Communication skills: Communicate acquired knowledge, including through exercises and project work in collaboration with colleagues.
5. Learning skills: Learn a method of critical analysis and the application of marketing tools.

Teacher's Profile

courseProgram


The course, after having framed the marketing management in the firm general goals and activities, develops both the strategic marketing (consumer behaviour, segmentation, marketing research general concepts, market strategies, SWOT analysis, etc.) and the operations (product, price, place, promotion) subject matters.

examMode

The written test is made up of three open questions related to the course program and aimed at understanding the learning degree achieved about marketing strategies and operations. The written test has to be completed in 1 hour. To pass the oral test can be chosen by the student to integrate the mark obtained. The option to pass the oral test is made by the students after the professor has communicated the written test mark. The exam is passed successfully when the written test mark is at least equal to 18/30 corresponding to a sufficient knowledge acquired in the subject. If this minimal mark is not obtained the student has to repeat the whole exam.

books

J. Paul Peter, James H. jr. Donnelly, Carlo Alberto Pratesi, L. Principato (a cura di), Marketing, McGraw-Hill, V o VI edizione.

classRoomMode

Attendance to the course is optional.

bibliography

J. Paul Peter, James H. jr. Donnelly, Carlo Alberto Pratesi, L. Principato (a cura di), Marketing, McGraw-Hill, V o VI edizione.
FREE

First Semester 6 ita
121063 - MATERIALS, TECHNOLOGIES AND PROCESSES FOR DESIGN

GIANLUCA RUBINO

 		First Semester 9 ING-IND/16 ITA

Learning objectives

The course aims to provide the principles and information needed to build a basic understanding of materials widely used in the industrial sector. In particular, students will need to develop the ability to select materials, choose the most suitable technologies, and define a processing cycle.
EXPECTED LEARNING OUTCOMES (according to the Dublin Descriptors)
Knowledge and understanding: Knowledge of different types of materials and their respective application areas; understanding the main issues of various production processes and identifying the relationships between material, process, and product.
Applying knowledge and understanding: Selecting the most appropriate production process for different materials.
Makingf judgments: Predicting mechanical, physical, and chemical behavior based on material and manufacturing techniques used; being able to independently identify possible solutions in terms of materials and technologies best suited for project realization.
Communication skills: Being able to communicate the characteristics of materials and technological processes related to a project with mastery of language.
Learning skills: Success in learning is demonstrated by the ability to independently reconstruct basic knowledge of various industrial component production processes without relying on rote memorization.
119911 - LABORATORY OF MULTIMEDIA AND COMMUNICATION - 12 - -

Learning objectives

EXPECTED LEARNING OUTCOMES (according to the Dublin Descriptors):
1. Knowledge and understanding: The course aims to provide students with a solid theoretical and methodological foundation in audiovisual and multimedia languages, essential for creating effective narrative products. Students will learn the methodology, techniques, and tools for analyzing and understanding the different components of audiovisual syntax, developing a critical awareness of visual and auditory communication mechanisms. This educational path will enable students to acquire the knowledge needed to interpret and use digital media creatively and consciously, setting the stage for creating content that aligns with established communication goals.
2. Applying knowledge and understanding: Through a practical and laboratory-based approach, the course aims to develop the technical and operational skills necessary for the independent production of graphic and multimedia content with a strong narrative character. Students will have the opportunity to experiment directly with graphic design software, video editing, audio, and animation, honing their abilities to create effective and engaging digital descriptions. This training process will allow students to apply the knowledge acquired by producing complete and professional multimedia projects.
3. Making judgments: The course encourages the development of critical and independent thinking in evaluating multimedia content. Students will be prompted to reflect on the ethical, social, and cultural implications of their design choices, developing a sense of responsibility in the process of creating digital and non-digital content. This autonomy in judgment will enable informed and conscious decision-making within the framework of effective and sustainable professional activity.
4. Communication skills: A fundamental part of the course is dedicated to developing students' communication skills, both written and oral. Students will be trained to articulate and present their ideas and projects clearly and persuasively, with particular attention to communication in professional contexts. Presentation skills will be developed to effectively discuss the topics covered, with a specific focus on the ability to convey precise and relevant information within strategic and multimedia communication projects.
5. Learning skills: The course, with its strong practical focus, aims to serve as a starting point, encouraging students to further explore the topics addressed.
MODULE 1

JURJI FILIERI

 Second Semester 3 ICAR/13 ita

Learning objectives

EXPECTED LEARNING OUTCOMES (according to the Dublin Descriptors)
1. Knowledge and understanding: The course aims to provide students with a solid theoretical and methodological foundation in audiovisual and multimedia languages, necessary for creating effective narrative products. Students will learn the tools to analyze the different components of audiovisual syntax, developing a critical awareness of visual and auditory communication mechanisms. This educational path will enable students to acquire the knowledge needed to interpret and use digital media creatively and consciously, setting the stage for creating content that aligns with predefined communication goals.
2. Applying knowledge and understanding: Through a practical and hands-on approach, the course aims to develop the operational skills necessary for the independent production of multimedia content with a strong narrative character. Students will have the opportunity to directly experiment with video editing, audio, and animation software, refining their abilities to create effective and engaging digital descriptions. This training process will allow students to apply the knowledge acquired by producing complete and professional multimedia projects.
3. Making judgments: The course encourages the development of critical and independent thinking in evaluating multimedia content. Students will be prompted to reflect on the ethical, social, and cultural implications of their design choices, developing a sense of responsibility in the process of creating both digital and non-digital content. This autonomy in judgment will enable informed and conscious decision-making within the framework of effective and sustainable professional activity.
4. Communication skills: A fundamental part of the course is dedicated to developing students' communication skills, both written and oral. Students will be trained to articulate and present their ideas and projects clearly and persuasively, with particular attention to communication in professional contexts. Presentation skills will be developed to effectively discuss the topics covered, with a specific focus on the ability to convey precise and relevant information within strategic and multimedia communication projects.
5. Learning skills: The course, with its strong practical focus, aims to serve as a starting point, encouraging students to further explore the topics addressed.
MODULE 2

ANDREA CRISTOFARI

 Second Semester 9 L-ART/06 ita

Learning objectives

EXPECTED LEARNING OUTCOMES (according to the Dublin Descriptors)
1. Knowledge and understanding: The course aims to provide students with a solid theoretical and methodological foundation in audiovisual and multimedia languages, essential for creating effective narrative products. Students will learn methodologies and techniques to understand the different components of audiovisual syntax, developing a critical awareness of visual and auditory communication mechanisms. This educational path will enable students to acquire the knowledge needed to interpret and use digital media creatively and consciously, setting the stage for creating content that aligns with predefined communication goals.
2. Applying knowledge and understanding: Through a practical and hands-on approach, the course aims to develop students' technical skills necessary for the independent production of graphic content with a strong narrative character. Students will have the opportunity to directly experiment with graphic design software, honing their abilities to create effective and engaging digital descriptions. This training process will allow students to apply the acquired knowledge by producing complete and professional multimedia projects.
3. Making judgments: The course encourages the development of critical and independent thinking in evaluating multimedia content. Students will be prompted to reflect on the ethical, social, and cultural implications of their design choices, developing a sense of responsibility in the process of creating both digital and non-digital content. This autonomy in judgment will enable informed and conscious decision-making within the framework of effective and sustainable professional activity.
4. Communication skills: A fundamental part of the course is dedicated to developing students' communication skills, both written and oral. Students will be trained to articulate and present their ideas and projects clearly and persuasively, with particular attention to communication in professional contexts. Presentation skills will be developed to effectively discuss the topics covered, with a specific focus on the ability to convey precise and relevant information within strategic and multimedia communication projects.
5. Learning skills: The course, with its strong practical focus, aims to serve as a starting point, encouraging students to further explore the topics addressed.

Teacher's Profile

courseProgram

The course will be divided into two parts and will have audiovisual production as its predominant component:

A first part of the course will review contemporary narrative and communicative strategies with a focus on the world of storytelling and narration.
This first part will also aim to provide students with the basic tools for understanding the syntax of audiovisual languages and the development of critical reading skills of works including, but not limited to, the relation between them and design. The course will review every stage of video production from writing to export. In particular, the fundamental syntactic figures from the shot and countershot to the sequence shot will be analyzed and experimented in the classroom, always taking in mind the historical context in which this language evolved; The theory of photography, the values of the exposure triangle and the use of light will also be analyzed and experimented. The language will be discussed in relation to its use in the contemporary and the most recent forms of storytelling and production for both cinematography and advertising and design.

The second part of the course will focus on the relationship between audiovisual language, product and communication. Analyzing, in detail, through selected examples, the grammar behind the advertising of large companies that is used to promote their products efficiently and effectively. Taking into account the dominant position of the photographic and audiovisual image in social networks and contemporary communication.
The workshop will be divided at this stage into practical experiences that aim to let students experience the main tools of shooting, editing software using computers and smartphones.

examMode

The exam will include the evaluation of a project developed by the student aimed at verifying understanding and mastery of the languages proposed in class and an oral test aimed at verifying the theoretical knowledge acquired.

In order to access the tests, all students (attending and non-attending) must register on the university platform. Regular class attendance is recommended, also in view of the strong practical nature of the lab.

books


It is possible to deepen the topics covered within the course with the following texts:

Federico Di Chio, American storytelling. Le forme del racconto nel cinema e nelle serie tv, Roma, Carocci, 2016.
Frank Rose, Immersi nelle storie, Torino, Codice Edizioni, 2013.
G. Nencioni, Lo specchio nero, Roma, SeFaP Libri, 2017.
Christopher Vogler, Il viaggio dell'eroe. La struttura del mito ad uso di scrittori di narrativa e di cinema, Roma Dino Audino, 2010.
Max Giovagnoli, Transmedia. Storytelling e comunicazione, Milano, Apogeo, 2013.
Henry Jenkins, Cultura Convergente, Milano, Apogeo, 2013.
G. Alonge, G. Carluccio, Il cinema americano contemporaneo, Bologna, Laterza, 2015.
F. Vitella, Il montaggio nella storia del cinema. Tecniche, forme, funzioni, Venezia, Marsilio, 2009.

classRoomMode

Attendance of the course is optional

bibliography

Other texts and materials will be shared with students during the course.
119912 - LABORATORY OF PRODUCT DESIGN

CARLA FARINA

 		Second Semester 12 ICAR/13 ita

Learning objectives

The aim of the course is to develop a comprehensive design experience to produce a system of products using specific methodologies, tools, and techniques. The course aims to achieve the following through a design exercise:
• Help students to understand the methodological foundations of design, particularly the congruence between form, function, materials, and technologies.
• Teach students the practical skills of design, using tools such as freehand drawing, technical drawing, physical and virtual modeling, for the technical control of an artifact's design.
• Develop a critical ability in students to understand the contemporary design landscape and its production dynamics, navigate design choices for a product project considering users, technologies, materials, and sustainability issues.
To this end, the course will provide theoretical and practical knowledge of the different phases of industrial product development, from the ideation phase, including brief definition and brainstorming, to documentation and state-of-the-art research, ideation and initial sketches and drawings, creation of study models, up to the final prototype presentation, construction, and verification.
EXPECTED LEARNING OUTCOMES (according to the Dublin Descriptors)
1. Knowledge and understanding: Students must demonstrate knowledge and understanding of the topics covered; comprehend the methodological foundations of design, particularly the congruence between form, function, materials, and technologies; acquire skills for the conceptualization and development of a product or product system (both material and immaterial), and manage the different stages of the design process.
2. Applying knowledge and understanding: The teaching aims to provide students with useful tools for managing, representing, and communicating the expressed idea using both traditional and digital graphic methods and techniques, promoting the student’s creativity. Students will thus learn the practice of "knowing how to do" through design tools: freehand drawing, technical drawing, physical and virtual modeling, for the technical control of an artifact’s design.
3. Making judgments: Students should acquire a critical capacity to understand the contemporary design scenario and its production dynamics; orient themselves in design choices for a product project, considering users, technologies, materials, and sustainability issues; and develop the ability to apply knowledge in a way that demonstrates a professional approach to the design process.
4. Communication skills: Students must develop the ability to communicate clearly and unambiguously information, ideas, problems, and solutions through visual and verbal communication, including visual presentations, descriptive reports, graphic elaborations, and physical models, demonstrating a professional approach to the design process.
5. Learning skills: Expected learning outcomes include developing the necessary skills to undertake further studies with a high degree of autonomy.
OPTIONAL GROUP 2 - - - -
ERGONOMICS AND OCCUPATIONAL SAFETY

ANDREA COLANTONI

 Second Semester 6 AGR/09 ita

Learning objectives

EXPECTED LEARNING OUTCOMES (according to the Dublin Descriptors)
1. Knowledge and understanding: The student will acquire a solid understanding of the fundamental principles of ergonomics and its application in design. They will be able to comprehend how physical, cognitive, and organizational aspects of ergonomics influence product design and workplace safety.
2. Applying knowledge and understanding: The student will be able to apply ergonomics principles to the design of products and interfaces, considering the safety, usability, and well-being needs of end users and operators.
3. Making judgments: The student will develop the ability to critically evaluate existing design solutions based on ergonomic principles, identifying potential issues and suggesting improvements.
4. Communication skills: The student will be able to clearly and effectively communicate ergonomic issues and design solutions, both orally and in writing, to various stakeholders, including design teams and other relevant parties.
5. Learning skills: The student will develop the ability to continuously update themselves on new developments in ergonomics and workplace safety and integrate this knowledge into their design activities.
SUBJECT SEMESTER CFU SSD LANGUAGE
120365 - LABORATORY OF SMART OBJECT DESIGN - 12 - -

Learning objectives

The objective of the course is to provide students with a thorough understanding of the fundamental components of electrical sciences: electrotechnical automation and electronics with applications in design.
EXPECTED LEARNING OUTCOMES (according to the Dublin Descriptors)
1. Knowledge and Understanding: The course will provide students with a solid theoretical and practical understanding of the fundamental principles related to the design of electronic and digital products. Students will acquire detailed knowledge about emerging technologies and hardware-software ecosystems. Key concepts of the Internet of Things (IoT) and human-machine interaction will be examined, preparing students to understand how these technologies can be applied in designing innovative and functional smart objects.
2. Applying Knowledge and Understanding: Methodological skills in designing intelligent and/or automated electronic devices will be developed. Through project work, students will learn to conceptualize smart objects that meet specific functional and thematic requirements set by the course's annual objective. This training will enable students to create complete and functional projects, demonstrating their ability to transform a concept into a tangible and operational digital product, and ultimately into a physically producible product.
3. Making judgments: The course will foster the development of critical thinking and autonomy in evaluating design solutions. Students will be encouraged to take an integrated approach to assess the aesthetic, functional, and ethical implications of the project, considering aspects such as sustainability, safety, and usability in the field of smart objects. By the end of the course, participants will be able to make informed decisions throughout all stages of design and development, evaluating the effectiveness of their technical and design choices in relation to the set objectives.
4. Communication Skills: Students will acquire advanced communication skills that will help them to present and defend their design ideas clearly and convincingly. They will also be trained to communicate effectively with both multidisciplinary teams and non-technical stakeholders, adapting their language and approach based on the target audience.
5. Learning Skills: The course is designed to stimulate continuous learning and adaptation to new technologies and methodologies in the field of designing complex objects and systems. This ability to learn independently and stay updated on emerging trends will be crucial for ensuring students' professional success in the ever-evolving field of electronic and digital design.
LABORATORY OF SMART OBJECT DESIGN - MODULE 1

JURJI FILIERI

 6 ICAR/13 ita

Learning objectives

The objective of the course is to provide students with a thorough understanding of the fundamental components of electrical sciences: electrotechnical automation and electronics with applications in design.
EXPECTED LEARNING OUTCOMES (according to the Dublin Descriptors)
1. Knowledge and Understanding: The course will provide students with a solid theoretical and practical understanding of the fundamental principles related to the design of electronic and digital products. Students will acquire detailed knowledge about emerging technologies and hardware-software ecosystems. Key concepts of the Internet of Things (IoT) and human-machine interaction will be examined, preparing students to understand how these technologies can be applied in designing innovative and functional smart objects.
2. Applying Knowledge and Understanding: Methodological skills in designing intelligent and/or automated electronic devices will be developed. Through project work, students will learn to conceptualize smart objects that meet specific functional and thematic requirements set by the course's annual objective. This training will enable students to create complete and functional projects, demonstrating their ability to transform a concept into a tangible and operational digital product, and ultimately into a physically producible product.
3. Making judgments: The course will foster the development of critical thinking and autonomy in evaluating design solutions. Students will be encouraged to take an integrated approach to assess the aesthetic, functional, and ethical implications of the project, considering aspects such as sustainability, safety, and usability in the field of smart objects. By the end of the course, participants will be able to make informed decisions throughout all stages of design and development, evaluating the effectiveness of their technical and design choices in relation to the set objectives.
4. Communication Skills: Students will acquire advanced communication skills that will help them to present and defend their design ideas clearly and convincingly. They will also be trained to communicate effectively with both multidisciplinary teams and non-technical stakeholders, adapting their language and approach based on the target audience.
5. Learning Skills: The course is designed to stimulate continuous learning and adaptation to new technologies and methodologies in the field of designing complex objects and systems. This ability to learn independently and stay updated on emerging trends will be crucial for ensuring students' professional success in the ever-evolving field of electronic and digital design.
LABORATORY OF SMART OBJECT DESIGN - MODULE 2

GIUSEPPE CALABRO

 6 ING-IND/31 ita

Learning objectives

The objective of the course is to provide students with a comprehensive understanding of the fundamental components of electrical sciences: electrotechnical automation and electronics with applications in design.
EXPECTED LEARNING OUTCOMES (according to the Dublin Descriptors)
1. Knowledge and Understanding: The course will provide students with a solid theoretical and practical understanding of the fundamental principles related to electronic and digital products. Students will gain detailed knowledge about emerging technologies such as Arduino processors. Key concepts of the Internet of Things (IoT), including the integration of sensors and actuators, will be examined, preparing students to understand how these technologies can be applied in the design of innovative and functional smart objects.
2. Applying Knowledge and Understanding: Advanced practical skills in programming intelligent and/or automated electronic devices will be developed. Through laboratory activities, students will learn to prototype and program smart objects that meet specific functional and thematic requirements set by the course’s annual objective. This practical training will enable students to create complete and functional projects, demonstrating their ability to transform a concept into a tangible and operational digital product, and ultimately into a physically producible product.
3. Making judgments: The course will promote the development of critical thinking and autonomy in evaluating design solutions. Students will be encouraged to adopt approaches that assess the integrated aesthetic, functional, and ethical implications of the project, considering aspects such as sustainability, safety, and usability in the field of smart objects. By the end of the course, participants will be able to make informed decisions throughout all phases of design and development, evaluating the effectiveness of their technical and design choices relative to the set objectives.
4. Communication Skills: Students will acquire advanced communication skills that will help them to present and defend their design ideas clearly and convincingly. They will learn to document the design process, creating detailed technical reports and visual presentations that clearly explain the functionalities and benefits of the developed smart objects.
5. Learning Skills: The course encourages students to independently explore new tools, programming techniques, and materials, developing a proactive attitude towards innovation. This ability to learn independently and stay updated on emerging trends will be crucial for ensuring the students' professional success in the ever-evolving field of electronic and digital design.
120366 - LABORATORY OF SUSTAINABLE DESIGN - 12 - -

Learning objectives

The course aims to provide a methodological and practical approach to the development of new innovative, sustainable, and circular products. The laboratory will have a practical approach, focusing on the design of a new product. Following a systematic approach, functional requirements will be analyzed, integrating customer needs with internal production requirements, economic-financial sustainability, and environmental sustainability principles based on ecodesign and design for circular economy approaches.
EXPECTED LEARNING OUTCOMES (according to the Dublin Descriptors)
1. Knowledge and Understanding: Understand concepts related to systematic design theory; understand concepts related to eco-sustainable design and circular economy.
2. Applying Knowledge and Understanding: Be able to apply methods and techniques for product life cycle design.
3. Making judgments: Be able to critically and independently choose the most appropriate methods and tools to support product life cycle design.
4. Communication Skills: Master topics related to eco-sustainable design and circular economy.
5. Learning Skills: Integrate acquired knowledge with other related disciplines to address environmental issues in an interdisciplinary manner; acquire terminology, languages, and descriptive methods characteristic of ecodesign and environmental labeling systems.
LABORATORY OF SUSTAINABLE DESIGN - MODULE 1

MARCO MARCONI

 6 ING-IND/15 ita

Learning objectives

The course aims to provide a methodological and practical approach to the development of new innovative, sustainable, and circular products. The laboratory will have a practical approach, focusing on the design of a new product. Following a systematic approach, functional requirements will be analyzed, integrating customer needs with internal production requirements, economic-financial sustainability, and environmental sustainability principles based on ecodesign and design for circular economy approaches.
EXPECTED LEARNING OUTCOMES (according to the Dublin Descriptors)
1. Knowledge and Understanding: Understand concepts related to systematic design theory; understand concepts related to eco-sustainable design and circular economy.
2. Applying Knowledge and Understanding: Be able to apply methods and techniques for product life cycle design.
3. Making judgments: Be able to critically and independently choose the most appropriate methods and tools to support product life cycle design.
4. Communication Skills: Master topics related to eco-sustainable design and circular economy.
5. Learning Skills: Integrate acquired knowledge with other related disciplines to address environmental issues in an interdisciplinary manner; acquire terminology, languages, and descriptive methods characteristic of ecodesign and environmental labeling systems.
LABORATORY OF SUSTAINABLE DESIGN - MODULE 2

MARCO BARBANERA

 6 ING-IND/11 ita

Learning objectives

The course aims to provide a methodological and practical approach to the development of new innovative, sustainable, and circular products. The laboratory will have a practical approach, focusing on the design of a new product.. A central theme will be the Life Cycle Assessment (LCA), including the overall approach, the four phases established by the international standard ISO 14040/44, the main types of environmental impacts considered and quantified, and the use of these results to guide decision-making processes.
EXPECTED LEARNING OUTCOMES (according to the Dublin Descriptors)
1. Knowledge and Understanding: Understand the LCA methodology for evaluating the life cycle of a product, process, or service; understand the main types of environmental impacts and methods for their quantification.
2. Applying Knowledge and Understanding: Be able to conduct an LCA study of a product, process, or service.
3. Making judgments: Critically analyze environmental impact studies, identifying strengths and weaknesses; independently evaluate the effectiveness of different methodologies and strategies for mitigating environmental impacts.
4. Communication Skills: Use appropriate vocabulary and terminology to present, in written or verbal form, an LCA study.
5. Learning Skills: Integrate acquired knowledge with other related disciplines to address environmental issues in an interdisciplinary manner; acquire terminology, languages, and descriptive methods characteristic of LCA.
119139 - TRAINING AND ORIENTATION INTERNSHIPS

First Semester 12 ita
OPTIONAL GROUP 2 - - - -
LIGHTING DESIGN

FEDERICA GIULIANI

 6 ICAR/12 ita

Learning objectives

The course aims to provide students with knowledge related to lighting design from the perspective of industrial product design (design criteria, mass production, prototyping, and packaging), with attention to lighting technology (theory of light, fundamental lighting concepts, photometric quantities, light sources, main current regulations, available technologies on the market, project certifications) and a focus on sustainability (natural light, selection of eco-sustainable materials, lifecycle and material recovery). The course will also address the relationship between light and built space (management of natural/artificial light and understanding the impact of light in living environments).
EXPECTED LEARNING OUTCOMES (according to the Dublin Descriptors)
1. Knowledge and Understanding: Provide students with cultural and critical tools to make them aware of the evolution of trends in lighting product design; traditional and innovative production processes in the sector; functional aspects for lighting design; and perceptual and formal aspects.
2. Applying Knowledge and Understanding: Students will be able to apply the necessary knowledge to design lighting fixtures considering visual comfort, materials, lighting performance, market needs, production processes, and the entire product lifecycle.
3. Making judgments: The course aims to develop students' critical autonomy and judgment skills necessary to create innovative projects that address the complexity of lighting design.
4. Communication Skills: The course will deliver educational content aimed at enhancing students' communication and interpersonal skills, particularly in interacting with various professionals in this sector: architects, designers, engineers, technical, and commercial figures.
5. Learning Skills: Stimulate learning abilities through group work, hands-on exercises, themed guided tours, interaction with companies and industry designers, and the final realization of a lighting product project.
DESIGN MANAGEMENT

ILARIA BAFFO

 6 ING-IND/17 ita

Learning objectives

The course aims to help students achieve the following learning outcomes:
• Understand the basic principles of design management as a tool for managing key corporate strategic dynamics.
• Be able to optimize internal company processes through incremental innovation strategies.
• Learn the fundamental principles of project management applied to industrial design.
EXPECTED LEARNING OUTCOMES (according to the Dublin Descriptors)
1. Knowledge and Understanding: Gain a deep understanding of the fundamental principles of design and their role within organizations, as well as the theories and management models applicable to design, including innovation processes, product development, and project management; Develop the ability to identify and understand the strategic role of design in creating value for the company and achieving competitive differentiation through methodologies that integrate design into long-term business strategies.
2. Applying Knowledge and Understanding: Become familiar with the creative and operational processes related to design, including research, development, prototyping, and evaluation methods for new products and concepts in the field of industrial design; Learn the digital and analog tools used in design management; Understand the role of design in innovation and sustainability, with a focus on responsible design practices.
3. Making judgments: Be able to independently evaluate design strategies and managerial decisions based on criteria of effectiveness, efficiency, and sustainability; Critically assess the economic, ethical, social, and environmental implications of design and management decisions, adopting a critical and independent perspective; Identify risks, as well as positive and negative externalities, associated with an industrial design project.
4. Communication Skills: Develop the ability to communicate design concepts and strategies to internal and external stakeholders, using appropriate terminology and visual tools; Present design projects convincingly, justifying design and management choices based on data and research.
5. Learning Skills: Acquire the ability to develop design management plans that consider aspects such as budget, timelines, and human and material resources; Learn how to identify and manage the processes for implementing design strategies and managing associated risks; Develop the ability to identify measures, indicators, and tools for monitoring the impact of decisions made in the context of industrial design.

Teacher's Profile
NATURAL MATERIALS FOR DESIGN

ANTOINE HARFOUCHE

 6 AGR/06 ita

Learning objectives

The course provides students with practical knowledge and analytical tools necessary for understanding creativity, design, and bio-innovation using key natural materials in design, such as wood and other plant-based materials.
The course also lays the foundation for developing the ability to recognize opportunities, design thinking, and intellectual property analysis needed for creating and developing new business opportunities using natural and innovative materials.
EXPECTED LEARNING OUTCOMES (according to the Dublin Descriptors)
1. Knowledge and Understanding: Understand the main natural materials used in industrial design; comprehend the concepts of innovation and invention cycles in design using natural materials; explore the role of creativity and design thinking in using natural materials for design.
2. Applying Knowledge and Understanding: Be able to choose the most suitable natural material solutions for an industrial product design project; be able to apply the necessary innovation techniques for developing projects based on natural materials.
3. Making judgments: Autonomy in selecting the most appropriate natural material solutions for industrial product design projects; critically evaluate an industrial innovation project based on natural materials.
4. Communication Skills: Communicate effectively and using correct terminology, in written, oral, or multimedia forms, the design of an innovative industrial product based on natural materials.
5. Learning Skills: Integrate the acquired knowledge in innovation and natural materials with other related disciplines in industrial product design.
119140 - OPTIONAL SUBJECT TO BE CHOSEN BY THE STUDENT

First Semester 6 ita
119130 - FINAL TEST AND THESIS

Second Semester 3 ita
OPTIONAL GROUP 2 - - - -
FUNDAMENTALS OF MEASUREMENTS FOR INDUSTRIAL DESIGN

JURI TABORRI

 6 ING-IND/12 ita

Learning objectives

The main aim of the course is to provide students with a thorough understanding of both the correct metrological language to be used in the workplace and the operation of the main measuring instruments, investigating how they are made and what their main advantages and limitations are.
EXPECTED LEARNING OUTCOMES (according to the Dublin Descriptors)
1. Knowledge and Understanding: To know the definitions of static and dynamic metrological characteristics, understand the definitions of measurement units, and comprehend how a measuring instrument works for evaluating mechanical, thermal, and electrical quantities.
2. Applying Knowledge and Understanding: To have an understanding of the correct scientific approach in the field of measurement. To have the ability to independently perform a calibration. To be able to design a measurement system for industrial applications.
3. Making judgments: The student will be able to choose the best instruments to use based on the measurements to be performed.
4. Communication Skills: The student will be able to write a report on the conducted measurements and read and write calibration reports and datasheets.
5. Learning Skills: The ability to use the experimental methodology in different fields of measurement beyond those studied in this course.
ENERGY MANAGEMENT IN MANUFACTURING PROCESSES

FULVIO PAOLO BUZZI

 6 ING-IND/08 ita

Learning objectives

The main aim of the course is to provide students with the technical and practical knowledge and skills for managing industrial services and energy in industrial contexts.
EXPECTED LEARNING OUTCOMES (according to the Dublin Descriptors)
1. Knowledge and Understanding: The expected learning outcomes include knowledge of the criteria and strategies for selecting, analyzing, and optimizing the managerial, technical, and energy aspects of industrial services in production contexts.
2. Applying Knowledge and Understanding: The course will cover purely practical topics related to the application/implementation of the learned concepts in real-world contexts, helping to develop strategic, economic, and technical problem-solving skills suitable for complex and multidisciplinary issues in the field of energy and plant management for production departments.
3. Making judgments: At the end of the course, the student will have practical and theoretical knowledge related to the technical, energy, and economic aspects associated with the management of industrial services, reinforcing previously developed skills and enabling them to solve problems related to both new and multidisciplinary topics derived from the studied field.
4. Communication Skills: At the end of the course, the student will be able to clearly and unambiguously communicate their conclusions to both specialists and non-specialists working in the field of energy and industrial services management.
5. Learning Skills: The expected outcomes include developing a learning ability that allows the student to deepen the covered topics independently, adapting to the needs they will encounter in the workplace.
OPERATIONS RESEARCH FOR DESIGN

PAOLO NOBILI

 6 MAT/09 ita

Learning objectives

The course aims to provide students with the following learning outcomes:
• Understand decision theory and mathematical models supporting decision-making.
• Understand the applications of operations research theories to simulation and optimization problems related to the design process.
• Be able to apply mathematical models to support decision-making during the development and final synthesis of industrial products.
EXPECTED LEARNING OUTCOMES (according to the Dublin Descriptors)
1. Knowledge and Understanding: Understand and comprehend the mathematical models and algorithmic methods used to describe and solve decision-making problems.
2. Applying Knowledge and Understanding: Be able to formulate and solve decision-making problems using the methods studied.
3. Making judgments: Be able to use the acquired knowledge to make independent evaluations in various application contexts.
4. Communication Skills: Acquire the precise language typical of mathematics to communicate clearly and unambiguously with both specialists and non-specialists.
5. Learning Skills: Develop adequate skills to independently deepen the topics of Operations Research in the contexts in which one will operate.

Learning objectives

The course aims to provide the basic concepts and language necessary to interpret economic and business phenomena, in order to understand the role, characteristics, and functioning of companies in their interaction with the external environment, as well as the various methods of internal organization. In the applied section, basic knowledge will be provided to identify the economic and financial effects of business decisions. At the end of the course, the student will be able to understand the basic topics of business economics, allowing them to read documents or participate in business-related discussions.
KNOWLEDGE AND UNDERSTANDING By the end of the course, the student will have acquired basic knowledge of interpretative models useful for assessing the dynamics of a company, both in its internal conditions and in its relationships with the external environment.
ABILITY TO APPLY KNOWLEDGE AND UNDERSTANDING The student will be able to recognize various types of companies, critically understand and evaluate the roles of the people involved, and identify the components that make up the company’s structure. Additionally, the student will be able to quantify the effect that the main management operations have on capital, period results, and internal balances.
AUTONOMY OF JUDGMENT At the end of the course, the student will be able to understand the company and how it operates, as well as assess the appropriateness of undertaking certain management operations in relation to the effects these may have on the qualitative and quantitative composition of capital, period results, and more generally, on internal balances.
COMMUNICATION SKILLS By the end of the course, the student will have developed an ability to analyze business problems, along with relational and written and oral communication skills, using appropriate language to discuss the topics with different stakeholders.
LEARNING SKILLS The student will acquire the aforementioned skills through a correct approach to individual study and guided development of exercises and business case studies.

Learning objectives

The Course aims to analyze the topic of marketing, starting from the modes and characteristics of strategy down to the operational aspects. The analysis of marketing in both its strategic and operational dimensions will begin with understanding the consumer and culminate in the preparation of a marketing plan.
EXPECTED LEARNING OUTCOMES (according to the Dublin Descriptors):
1. Knowledge and understanding: Understand the dynamics of marketing and how management can carefully plan its operational levers.
2. Applying knowledge and understanding: Practically apply the knowledge acquired to develop marketing plans.
3. Making judgments: Have autonomy in judgment and the ability to independently and creatively apply marketing methodologies and tools.
4. Communication skills: Communicate acquired knowledge, including through exercises and project work in collaboration with colleagues.
5. Learning skills: Learn a method of critical analysis and the application of marketing tools.

Teacher's Profile

courseProgram


The course, after having framed the marketing management in the firm general goals and activities, develops both the strategic marketing (consumer behaviour, segmentation, marketing research general concepts, market strategies, SWOT analysis, etc.) and the operations (product, price, place, promotion) subject matters.

examMode

The written test is made up of three open questions related to the course program and aimed at understanding the learning degree achieved about marketing strategies and operations. The written test has to be completed in 1 hour. To pass the oral test can be chosen by the student to integrate the mark obtained. The option to pass the oral test is made by the students after the professor has communicated the written test mark. The exam is passed successfully when the written test mark is at least equal to 18/30 corresponding to a sufficient knowledge acquired in the subject. If this minimal mark is not obtained the student has to repeat the whole exam.

books

J. Paul Peter, James H. jr. Donnelly, Carlo Alberto Pratesi, L. Principato (a cura di), Marketing, McGraw-Hill, V o VI edizione.

classRoomMode

Attendance to the course is optional.

bibliography

J. Paul Peter, James H. jr. Donnelly, Carlo Alberto Pratesi, L. Principato (a cura di), Marketing, McGraw-Hill, V o VI edizione.

Learning objectives

EXPECTED LEARNING OUTCOMES (according to the Dublin Descriptors)
1. Knowledge and understanding: The student will acquire a solid understanding of the fundamental principles of ergonomics and its application in design. They will be able to comprehend how physical, cognitive, and organizational aspects of ergonomics influence product design and workplace safety.
2. Applying knowledge and understanding: The student will be able to apply ergonomics principles to the design of products and interfaces, considering the safety, usability, and well-being needs of end users and operators.
3. Making judgments: The student will develop the ability to critically evaluate existing design solutions based on ergonomic principles, identifying potential issues and suggesting improvements.
4. Communication skills: The student will be able to clearly and effectively communicate ergonomic issues and design solutions, both orally and in writing, to various stakeholders, including design teams and other relevant parties.
5. Learning skills: The student will develop the ability to continuously update themselves on new developments in ergonomics and workplace safety and integrate this knowledge into their design activities.

Learning objectives

The course aims to provide students with knowledge related to lighting design from the perspective of industrial product design (design criteria, mass production, prototyping, and packaging), with attention to lighting technology (theory of light, fundamental lighting concepts, photometric quantities, light sources, main current regulations, available technologies on the market, project certifications) and a focus on sustainability (natural light, selection of eco-sustainable materials, lifecycle and material recovery). The course will also address the relationship between light and built space (management of natural/artificial light and understanding the impact of light in living environments).
EXPECTED LEARNING OUTCOMES (according to the Dublin Descriptors)
1. Knowledge and Understanding: Provide students with cultural and critical tools to make them aware of the evolution of trends in lighting product design; traditional and innovative production processes in the sector; functional aspects for lighting design; and perceptual and formal aspects.
2. Applying Knowledge and Understanding: Students will be able to apply the necessary knowledge to design lighting fixtures considering visual comfort, materials, lighting performance, market needs, production processes, and the entire product lifecycle.
3. Making judgments: The course aims to develop students' critical autonomy and judgment skills necessary to create innovative projects that address the complexity of lighting design.
4. Communication Skills: The course will deliver educational content aimed at enhancing students' communication and interpersonal skills, particularly in interacting with various professionals in this sector: architects, designers, engineers, technical, and commercial figures.
5. Learning Skills: Stimulate learning abilities through group work, hands-on exercises, themed guided tours, interaction with companies and industry designers, and the final realization of a lighting product project.

Learning objectives

The course aims to help students achieve the following learning outcomes:
• Understand the basic principles of design management as a tool for managing key corporate strategic dynamics.
• Be able to optimize internal company processes through incremental innovation strategies.
• Learn the fundamental principles of project management applied to industrial design.
EXPECTED LEARNING OUTCOMES (according to the Dublin Descriptors)
1. Knowledge and Understanding: Gain a deep understanding of the fundamental principles of design and their role within organizations, as well as the theories and management models applicable to design, including innovation processes, product development, and project management; Develop the ability to identify and understand the strategic role of design in creating value for the company and achieving competitive differentiation through methodologies that integrate design into long-term business strategies.
2. Applying Knowledge and Understanding: Become familiar with the creative and operational processes related to design, including research, development, prototyping, and evaluation methods for new products and concepts in the field of industrial design; Learn the digital and analog tools used in design management; Understand the role of design in innovation and sustainability, with a focus on responsible design practices.
3. Making judgments: Be able to independently evaluate design strategies and managerial decisions based on criteria of effectiveness, efficiency, and sustainability; Critically assess the economic, ethical, social, and environmental implications of design and management decisions, adopting a critical and independent perspective; Identify risks, as well as positive and negative externalities, associated with an industrial design project.
4. Communication Skills: Develop the ability to communicate design concepts and strategies to internal and external stakeholders, using appropriate terminology and visual tools; Present design projects convincingly, justifying design and management choices based on data and research.
5. Learning Skills: Acquire the ability to develop design management plans that consider aspects such as budget, timelines, and human and material resources; Learn how to identify and manage the processes for implementing design strategies and managing associated risks; Develop the ability to identify measures, indicators, and tools for monitoring the impact of decisions made in the context of industrial design.

Teacher's Profile

Learning objectives

The course provides students with practical knowledge and analytical tools necessary for understanding creativity, design, and bio-innovation using key natural materials in design, such as wood and other plant-based materials.
The course also lays the foundation for developing the ability to recognize opportunities, design thinking, and intellectual property analysis needed for creating and developing new business opportunities using natural and innovative materials.
EXPECTED LEARNING OUTCOMES (according to the Dublin Descriptors)
1. Knowledge and Understanding: Understand the main natural materials used in industrial design; comprehend the concepts of innovation and invention cycles in design using natural materials; explore the role of creativity and design thinking in using natural materials for design.
2. Applying Knowledge and Understanding: Be able to choose the most suitable natural material solutions for an industrial product design project; be able to apply the necessary innovation techniques for developing projects based on natural materials.
3. Making judgments: Autonomy in selecting the most appropriate natural material solutions for industrial product design projects; critically evaluate an industrial innovation project based on natural materials.
4. Communication Skills: Communicate effectively and using correct terminology, in written, oral, or multimedia forms, the design of an innovative industrial product based on natural materials.
5. Learning Skills: Integrate the acquired knowledge in innovation and natural materials with other related disciplines in industrial product design.

Learning objectives

The main aim of the course is to provide students with a thorough understanding of both the correct metrological language to be used in the workplace and the operation of the main measuring instruments, investigating how they are made and what their main advantages and limitations are.
EXPECTED LEARNING OUTCOMES (according to the Dublin Descriptors)
1. Knowledge and Understanding: To know the definitions of static and dynamic metrological characteristics, understand the definitions of measurement units, and comprehend how a measuring instrument works for evaluating mechanical, thermal, and electrical quantities.
2. Applying Knowledge and Understanding: To have an understanding of the correct scientific approach in the field of measurement. To have the ability to independently perform a calibration. To be able to design a measurement system for industrial applications.
3. Making judgments: The student will be able to choose the best instruments to use based on the measurements to be performed.
4. Communication Skills: The student will be able to write a report on the conducted measurements and read and write calibration reports and datasheets.
5. Learning Skills: The ability to use the experimental methodology in different fields of measurement beyond those studied in this course.

Learning objectives

The main aim of the course is to provide students with the technical and practical knowledge and skills for managing industrial services and energy in industrial contexts.
EXPECTED LEARNING OUTCOMES (according to the Dublin Descriptors)
1. Knowledge and Understanding: The expected learning outcomes include knowledge of the criteria and strategies for selecting, analyzing, and optimizing the managerial, technical, and energy aspects of industrial services in production contexts.
2. Applying Knowledge and Understanding: The course will cover purely practical topics related to the application/implementation of the learned concepts in real-world contexts, helping to develop strategic, economic, and technical problem-solving skills suitable for complex and multidisciplinary issues in the field of energy and plant management for production departments.
3. Making judgments: At the end of the course, the student will have practical and theoretical knowledge related to the technical, energy, and economic aspects associated with the management of industrial services, reinforcing previously developed skills and enabling them to solve problems related to both new and multidisciplinary topics derived from the studied field.
4. Communication Skills: At the end of the course, the student will be able to clearly and unambiguously communicate their conclusions to both specialists and non-specialists working in the field of energy and industrial services management.
5. Learning Skills: The expected outcomes include developing a learning ability that allows the student to deepen the covered topics independently, adapting to the needs they will encounter in the workplace.

Learning objectives

The course aims to provide students with the following learning outcomes:
• Understand decision theory and mathematical models supporting decision-making.
• Understand the applications of operations research theories to simulation and optimization problems related to the design process.
• Be able to apply mathematical models to support decision-making during the development and final synthesis of industrial products.
EXPECTED LEARNING OUTCOMES (according to the Dublin Descriptors)
1. Knowledge and Understanding: Understand and comprehend the mathematical models and algorithmic methods used to describe and solve decision-making problems.
2. Applying Knowledge and Understanding: Be able to formulate and solve decision-making problems using the methods studied.
3. Making judgments: Be able to use the acquired knowledge to make independent evaluations in various application contexts.
4. Communication Skills: Acquire the precise language typical of mathematics to communicate clearly and unambiguously with both specialists and non-specialists.
5. Learning Skills: Develop adequate skills to independently deepen the topics of Operations Research in the contexts in which one will operate.

CHOICE GROUPS YEAR/SEMESTER CFU SSD LANGUAGE
OPTIONAL GROUP 1 - 6 - -
119120 - BASES OF BUSINESS ADMINISTRATION

VINCENZO SFORZA

 		Second Year / First Semester 6 SECS-P/07 ita
119122 - MARKETING

BARBARA AQUILANI

 		Second Year / First Semester 6 SECS-P/08 ita
OPTIONAL GROUP 2 - 18 - -
119126 - ERGONOMICS AND OCCUPATIONAL SAFETY

ANDREA COLANTONI

 		Second Year / Second Semester 6 AGR/09 ita
OPTIONAL GROUP 2 - 18 - -
119917 - LIGHTING DESIGN

FEDERICA GIULIANI

 		Third Year / First Semester 6 ICAR/12 ita
119915 - DESIGN MANAGEMENT

ILARIA BAFFO

 		Third Year / First Semester 6 ING-IND/17 ita
119916 - NATURAL MATERIALS FOR DESIGN

ANTOINE HARFOUCHE

 		Third Year / First Semester 6 AGR/06 ita
119124 - FUNDAMENTALS OF MEASUREMENTS FOR INDUSTRIAL DESIGN

JURI TABORRI

 		Third Year / Second Semester 6 ING-IND/12 ita
119125 - ENERGY MANAGEMENT IN MANUFACTURING PROCESSES

FULVIO PAOLO BUZZI

 		Third Year / Second Semester 6 ING-IND/08 ita
119129 - OPERATIONS RESEARCH FOR DESIGN

PAOLO NOBILI

 		Third Year / Second Semester 6 MAT/09 ita