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Home Course catalogue Second cycle degree Marketing and Quality

LM-77

Marketing and Quality

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  • Headquarter

    Viterbo

  • Department

    Economics, Engineering Society and Business Organization

  • Language

    Italian

  • Course lenght

    2 years

  • Admission

    Oral interview

The degree course in Marketing and Quality seeks to create professionals able to operate in a fast changing society, helping companies seize opportunities while managing the constraints of digital transformation and environmental sustainability. They knowledge acquired should equip them for success in the global market. The course has been redesigned to meet these changing needs in order to supply students with the necessary skills and knowledge and offer them improved employment prospects, consistent with their studies.

The skills and know-how taught regard marketing policies and techniques, market and competition rules, the quality of processes and products, informa-tion systems, tools and advanced digital techni-ques of analysis of structured and unstructured data.

General info

General info

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  • Learning objectives

    The course in “Marketing and Quality” is the only one in Italy to combine the concepts of marketing and quality both in its title and educational objectives. The course provides students with all the skills to deal with business issues according to an integrated perspective of management and business management, with particular reference to strategies, policies and marketing tools, customer relations and quality in all its forms.

  • Career opportunities

    • Job placement in the managerial field in all areas of the professions typical of the economic and business sphere.
    • Access to the state exam for registration in section A of the register of Chartered Accountants and Accounting Experts.

  • Further education

    The PhD in Economics, Management and Quantitative Methods (Official website of PhD programme) it is organized in 3 curricula: agri-food economy; circular, collaborative and sustainable economy; economy and government in the digital transformation of SMEs.

  • Programme coordinators

    President of the Courses in the Economic Area
    Prof. Alessio Maria Braccini
    abraccini@unitus.it

    Reference person for guidance in the economic area
    Dott.ssa Michela Piccarozzi
    piccarozzi@unitus.it

    Program Coordinator
    Prof.ssa Cecilia Silvestri
    c.silvestri@unitus.it

    Academic Office
    didatticaeconomia@unitus.it

  • Download the Brochure

    Click here to download.

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Delivered educational program

Macro area

Academic Calendar

Dates and deadlines

Final exam session

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Academic calendar

Exam session

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Contacts

Didactic secretariat

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